This is the first version of the 2021-22 General Catalog. The final edition and the historical PDF will be published during the fall semester.

Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision making.

The Bachelor of Business Administration with a major in marketing requires a minimum of 120 s.h., including 21 s.h. of work for the major. Students must have a cumulative g.p.a. of at least 2.00 in all college coursework attempted, all college coursework attempted in business, all college coursework attempted in the major, all coursework attempted at the University of Iowa, all business coursework attempted at the University of Iowa, and all coursework in the major attempted at the University of Iowa.

The program is designed to provide undergraduate students with an understanding of the business, social, and economic roles of marketing and to prepare them for marketing careers.

All students complete the common required courses and select one of the four marketing tracks: marketing analytics, marketing management, professional sales and management, or retail management.

The B.B.A. with a major in marketing requires the following coursework. To view the common B.B.A. requirements, see the Bachelor of Business Administration in the Catalog.

Marketing Common Required Courses12
Marketing Required Track Courses9
Total Hours21

Some of these courses have prerequisites; students must complete all of a course's prerequisites before they may register for the course.

Marketing Common Required Courses

Students in all tracks must complete these courses.

MKTG:3050Professional Preparation in Marketing2
MKTG:3055Career Preparation for Marketing1
MKTG:3100Marketing Research3
MKTG:3200Consumer Behavior3
MKTG:4500Marketing Capstone (must be taken at the University of Iowa)3

Marketing Required Track Courses

Students complete the requirements from one of the four tracks below.

Marketing Analytics Track

MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
One additional marketing course, chosen from the "Marketing Electives" list below3

Marketing Management Track

Three marketing courses chosen from the "Marketing Electives" list below9

Professional Sales and Management Track

MKTG:4200Sales Management3
MKTG:4201Professional Selling3
One additional marketing course, chosen from the "Marketing Electives" list below3

Retail Management Track

MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
One additional marketing course, chosen from the "Marketing Electives" list below3

Marketing Electives

MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
MKTG:3103Advanced Marketing Research3
MKTG:3300Web Business Strategy3
MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
MKTG:3605Strategic Brand Positioning3
MKTG:3701Marketing Institute Field Studies2
MKTG:4000Contemporary Topics in Marketing3
MKTG:4101Integrated Marketing Communications3
MKTG:4200Sales Management3
MKTG:4201Professional Selling3
MKTG:4250Marketing and Sustainability3
MKTG:4300International Marketing3
MKTG:4400Digital Marketing3
MKTG:4405Marketing Sales and Promotion3
MKTG:4410Customer Relationship Management3
MKTG:4800Marketing Consulting Project3

The Bachelor of Business Administration (B.B.A.) program in marketing prepares students for positions in sales, market research, retailing, purchasing, or advertising. Employment opportunities exist for positions as market analysts, merchandise managers, buyers, purchasing agents, advertising managers, brand managers, consultants, and sales representatives in a variety of for-profit and nonprofit organizations.

Over 90 percent of students reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation.

The Pomerantz Career Center offers multiple resources to help students find internships and jobs. For more information about careers, visit the Pomerantz Career Center website.

Sample Plans of Study

Sample plans represent one way to complete a program of study. Actual course selection and sequence will vary and should be discussed with an academic advisor. For additional sample plans, see MyUI.

Marketing, B.B.A.

Marketing Analytics Track

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
Students are required to complete 52 s.h. of non-business coursework. Courses with a prefix of ACCT, BAIS, BUS, ECON, ENTR, FIN, MGMT, and MKTG will not count towards non-business hours. Check degree audit for non-business hours or confer with academic advisor.  
To fulfill the Tippie RISE experiential learning requirement, complete an approved course in at least one of the following categories: research with faculty, internship course, study abroad, experiential course. a 0 - 3
Students who need to complete the World Language requirement should consult with their academic advisor about when to add courses to plan of study. World Language counts as non-business coursework.  
Students must satisfy the Tippie College of Business residence requirement: 45 s.h. of UI coursework after admission to Tippie.  
 Hours0-3
First Year
Fall
MATH:1350 Quantitative Reasoning for Business b 4
RHET:1030 Rhetoric 4
GE: Historical Perspectives c 3
GE: Social Sciences c 3
CSI:1600 Success at Iowa 2
 Hours16
Spring
STAT:1030 Statistics for Business 4
ECON:1100 Principles of Microeconomics 4
BAIS:1500 Business Computing Essentials 2
ENGL:1200 The Interpretation of Literature 3
GE: Diversity and Inclusion c 3
 Hours16
Second Year
Fall
ACCT:2100 Introduction to Financial Accounting 3
ECON:1200 Principles of Macroeconomics 4
MGMT:2000 Introduction to Law 3
GE: Natural Sciences without Lab c 3
BUS:2200 Foundations for Success in Business d 1
 Hours14
Spring
ACCT:2200 Managerial Accounting 3
GE: International and Global Issues c 3
BAIS:2800 Foundations of Business Analytics 3
MKTG:3000 Introduction to Marketing Strategy 3
Minor, certificate, or non-business elective 3
 Hours15
Third Year
Fall
MKTG:3050 Professional Preparation in Marketing 2
MKTG:3100 Marketing Research e 3
MKTG:3200 Consumer Behavior 3
BUS:3000 Business Communication and Protocol f 3
GE: Values and Culture c 3
Minor, certificate, or non-business elective 2
 Hours16
Spring
Major: Marketing Analytics Track course g 3
Major: Marketing Analytics Track course g 3
BAIS:3000 Operations Management 2
BAIS:3005 Information Systems 2
MGMT:2100 Introduction to Management 3
Minor, certificate, or non-business elective 3
 Hours16
Fourth Year
Fall
Major: Marketing elective g 3
MKTG:3055 Career Preparation for Marketing 1
FIN:3000 Introductory Financial Management 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
 Hours13
Spring
MKTG:4500 Marketing Capstone h, i 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 2
Degree Application: apply on MyUI before deadline (typically in February for spring, September for fall) j  
 Hours14
 Total Hours120-123

Marketing Management Track

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
Students are required to complete 52 s.h. of non-business coursework. Courses with a prefix of ACCT, BAIS, BUS, ECON, ENTR, FIN, MGMT, and MKTG will not count towards non-business hours. Check degree audit for non-business hours or confer with academic advisor.  
To fulfill the Tippie RISE experiential learning requirement, complete an approved course in at least one of the following categories: research with faculty, internship course, study abroad, experiential course. a 0 - 3
Students who need to complete the World Language requirement should consult with their academic advisor about when to add courses to plan of study. World Language counts as non-business coursework.  
Students must satisfy the Tippie College of Business residence requirement: 45 s.h. of UI coursework after admission to Tippie.  
 Hours0-3
First Year
Fall
MATH:1350 Quantitative Reasoning for Business b 4
RHET:1030 Rhetoric 4
GE: Historical Perspectives c 3
GE: Social Sciences c 3
CSI:1600 Success at Iowa 2
 Hours16
Spring
STAT:1030 Statistics for Business 4
ECON:1100 Principles of Microeconomics 4
BAIS:1500 Business Computing Essentials 2
ENGL:1200 The Interpretation of Literature 3
GE: Diversity and Inclusion c 3
 Hours16
Second Year
Fall
ACCT:2100 Introduction to Financial Accounting 3
ECON:1200 Principles of Macroeconomics 4
MGMT:2000 Introduction to Law 3
GE: Natural Sciences without Lab c 3
BUS:2200 Foundations for Success in Business d 1
 Hours14
Spring
ACCT:2200 Managerial Accounting 3
GE: International and Global Issues c 3
BAIS:2800 Foundations of Business Analytics 3
MKTG:3000 Introduction to Marketing Strategy 3
Minor, certificate, or non-business elective 3
 Hours15
Third Year
Fall
MKTG:3050 Professional Preparation in Marketing 2
MKTG:3100 Marketing Research e 3
MKTG:3200 Consumer Behavior 3
BUS:3000 Business Communication and Protocol f 3
GE: Values and Culture c 3
Minor, certificate, or non-business elective 2
 Hours16
Spring
Major: Marketing elective g 3
Major: Marketing elective g 3
BAIS:3000 Operations Management 2
BAIS:3005 Information Systems 2
MGMT:2100 Introduction to Management 3
Minor, certificate, or non-business elective 3
 Hours16
Fourth Year
Fall
Major: Marketing elective g 3
MKTG:3055 Career Preparation for Marketing 1
FIN:3000 Introductory Financial Management 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
 Hours13
Spring
MKTG:4500 Marketing Capstone h, i 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 2
Degree Application: apply on MyUI before deadline (typically in February for spring, September for fall) j  
 Hours14
 Total Hours120-123

Professional Sales and Management Track

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
Students are required to complete 52 s.h. of non-business coursework. Courses with a prefix of ACCT, BAIS, BUS, ECON, ENTR, FIN, MGMT, and MKTG will not count towards non-business hours. Check degree audit for non-business hours or confer with academic advisor.  
To fulfill the Tippie RISE experiential learning requirement, complete an approved course in at least one of the following categories: research with faculty, internship course, study abroad, experiential course. a 0 - 3
Students who need to complete the World Language requirement should consult with their academic advisor about when to add courses to plan of study. World Language counts as non-business coursework.  
Students must satisfy the Tippie College of Business residence requirement: 45 s.h. of UI coursework after admission to Tippie.  
 Hours0-3
First Year
Fall
MATH:1350 Quantitative Reasoning for Business b 4
RHET:1030 Rhetoric 4
GE: Historical Perspectives c 3
GE: Social Sciences c 3
CSI:1600 Success at Iowa 2
 Hours16
Spring
STAT:1030 Statistics for Business 4
ECON:1100 Principles of Microeconomics 4
BAIS:1500 Business Computing Essentials 2
ENGL:1200 The Interpretation of Literature 3
GE: Diversity and Inclusion c 3
 Hours16
Second Year
Fall
ACCT:2100 Introduction to Financial Accounting 3
ECON:1200 Principles of Macroeconomics 4
MGMT:2000 Introduction to Law 3
GE: Natural Sciences without Lab c 3
BUS:2200 Foundations for Success in Business d 1
 Hours14
Spring
ACCT:2200 Managerial Accounting 3
GE: International and Global Issues c 3
BAIS:2800 Foundations of Business Analytics 3
MKTG:3000 Introduction to Marketing Strategy 3
Minor, certificate, or non-business elective 3
 Hours15
Third Year
Fall
MKTG:3050 Professional Preparation in Marketing 2
MKTG:3100 Marketing Research e 3
MKTG:3200 Consumer Behavior 3
BUS:3000 Business Communication and Protocol f 3
GE: Values and Culture c 3
Minor, certificate, or non-business elective 2
 Hours16
Spring
Major: Professional Sales and Management Track course g 3
Major: Professional Sales and Management Track course g 3
BAIS:3000 Operations Management 2
BAIS:3005 Information Systems 2
MGMT:2100 Introduction to Management 3
Minor, certificate, or non-business elective 3
 Hours16
Fourth Year
Fall
Major: Marketing elective g 3
MKTG:3055 Career Preparation for Marketing 1
FIN:3000 Introductory Financial Management 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
 Hours13
Spring
MKTG:4500 Marketing Capstone h, i 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 2
Degree Application: apply on MyUI before deadline (typically in February for spring, September for fall) j  
 Hours14
 Total Hours120-123

Retail Management Track

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
Students are required to complete 52 s.h. of non-business coursework. Courses with a prefix of ACCT, BAIS, BUS, ECON, ENTR, FIN, MGMT, and MKTG will not count towards non-business hours. Check degree audit for non-business hours or confer with academic advisor.  
To fulfill the Tippie RISE experiential learning requirement, complete an approved course in at least one of the following categories: research with faculty, internship course, study abroad, experiential course. a 0 - 3
Students who need to complete the World Language requirement should consult with their academic advisor about when to add courses to plan of study. World Language counts as non-business coursework.  
Students must satisfy the Tippie College of Business residence requirement: 45 s.h. of UI coursework after admission to Tippie.  
 Hours0-3
First Year
Fall
MATH:1350 Quantitative Reasoning for Business b 4
RHET:1030 Rhetoric 4
GE: Historical Perspectives c 3
GE: Social Sciences c 3
CSI:1600 Success at Iowa 2
 Hours16
Spring
STAT:1030 Statistics for Business 4
ECON:1100 Principles of Microeconomics 4
BAIS:1500 Business Computing Essentials 2
ENGL:1200 The Interpretation of Literature 3
GE: Diversity and Inclusion c 3
 Hours16
Second Year
Fall
ACCT:2100 Introduction to Financial Accounting 3
ECON:1200 Principles of Macroeconomics 4
MGMT:2000 Introduction to Law 3
GE: Natural Sciences without Lab c 3
BUS:2200 Foundations for Success in Business d 1
 Hours14
Spring
ACCT:2200 Managerial Accounting 3
GE: International and Global Issues c 3
BAIS:2800 Foundations of Business Analytics 3
MKTG:3000 Introduction to Marketing Strategy 3
Minor, certificate, or non-business elective 3
 Hours15
Third Year
Fall
MKTG:3050 Professional Preparation in Marketing 2
MKTG:3100 Marketing Research e 3
MKTG:3200 Consumer Behavior 3
BUS:3000 Business Communication and Protocol f 3
GE: Values and Culture c 3
Minor, certificate, or non-business elective 2
 Hours16
Spring
Major: Retail Management Track course g 3
Major: Retail Management Track course g 3
BAIS:3000 Operations Management 2
BAIS:3005 Information Systems 2
MGMT:2100 Introduction to Management 3
Minor, certificate, or non-business elective 3
 Hours16
Fourth Year
Fall
Major: Marketing elective g 3
MKTG:3055 Career Preparation for Marketing 1
FIN:3000 Introductory Financial Management 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
 Hours13
Spring
MKTG:4500 Marketing Capstone h, i 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 2
Degree Application: apply on MyUI before deadline (typically in February for spring, September for fall) j  
 Hours14
 Total Hours120-123