This is the first version of the 2023-24 General Catalog. The final edition and the historical PDF will be published during the fall semester.

Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision-making.

The Bachelor of Business Administration with a major in marketing requires a minimum of 120 s.h., including 22 s.h. of work for the major. Students must have a cumulative grade-point average of at least 2.00 in all college coursework attempted, all college coursework attempted in business, all college coursework attempted in the major, all coursework attempted at the University of Iowa, all business coursework attempted at the University of Iowa, and all coursework in the major attempted at the University of Iowa.

The program is designed to provide undergraduate students with an understanding of the business, social, and economic roles of marketing and to prepare them for marketing careers.

The B.B.A. with a major in marketing requires the following coursework. To view the common B.B.A. requirements, see the Bachelor of Business Administration in the catalog.

Marketing Common Required Courses10
Marketing Elective Courses12
Total Hours22

Some of these courses have prerequisites; students must complete all of a course's prerequisites before they may register for the course.

Marketing Common Required Courses

All of these:
MKTG:3050Professional Preparation in Marketing1
MKTG:3100Marketing Research3
MKTG:3200Consumer Behavior3
MKTG:4500Marketing Capstone (must be taken at the University of Iowa)3

Marketing Elective Courses

Four of these:
MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
MKTG:3103Advanced Marketing Research3
MKTG:3300Web Business Strategy3
MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
MKTG:3600Product and Pricing3
MKTG:3605Strategic Brand Positioning3
MKTG:3701Marketing Institute Field Studies2
MKTG:4000Contemporary Topics in Marketing3
MKTG:4101Integrated Marketing Communications3
MKTG:4200Sales Management3
MKTG:4201Professional Selling3
MKTG:4250Marketing and Sustainability3
MKTG:4300International Marketing3
MKTG:4400Digital Marketing3
MKTG:4405Marketing Sales and Promotion3
MKTG:4410Customer Relationship Management3
MKTG:4800Marketing Consulting Project3

The Bachelor of Business Administration (B.B.A.) program in marketing prepares students for positions in sales, market research, retailing, purchasing, or advertising. Employment opportunities exist for positions as market analysts, merchandise managers, buyers, purchasing agents, advertising managers, brand managers, consultants, and sales representatives in a variety of for-profit and nonprofit organizations.

Over 90% of students reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation.

The Pomerantz Career Center offers multiple resources to help students find internships and jobs. For more information about careers, visit the Pomerantz Career Center website.

Sample Plan of Study

Sample plans represent one way to complete a program of study. Actual course selection and sequence will vary and should be discussed with an academic advisor. For additional sample plans, see MyUI.

Marketing, B.B.A.

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
Students are required to complete 52 s.h. of non-business coursework. Courses with a prefix of ACCT, BAIS, BUS, ECON, ENTR, FIN, MGMT, and MKTG will not count towards non-business hours. Check degree audit for non-business hours or confer with academic advisor.
Students who need to complete the World Language requirement should consult with their academic advisor about when to add courses to plan of study. World Language counts as non-business coursework.
To fulfill the Tippie RISE experiential learning requirement, complete an approved course in at least one of the following categories: research with faculty, internship course, study abroad, experiential course. a 0 - 3
Students must satisfy the Tippie College of Business residence requirement: 45 s.h. of UI coursework after admission to Tippie.
First Year
MATH:1350 Quantitative Reasoning for Business b 4
RHET:1030 Rhetoric 4
GE: Historical Perspectives c 3
GE: Social Sciences c 3
CSI:1600 Success at Iowa 2
BAIS:1500 Business Computing Essentials 2
ECON:1100 Principles of Microeconomics 4
STAT:1030 Statistics for Business 4
ENGL:1200 The Interpretation of Literature 3
GE: Diversity and Inclusion c 3
Second Year
ACCT:2100 Introduction to Financial Accounting 3
BUS:2200 Foundations for Success in Business d 1
ECON:1200 Principles of Macroeconomics 4
MGMT:2000 Introduction to Law 3
GE: Natural Sciences without Lab c 3
ACCT:2200 Managerial Accounting Analytics and Data Visualization 3
BAIS:2800 Foundations of Business Analytics 3
MKTG:3000 Introduction to Marketing Strategy 3
GE: International and Global Issues c 3
Minor, certificate, or non-business elective 3
Third Year
BUS:3000 Business Communication and Protocol e 3
MKTG:3050 Professional Preparation in Marketing 1
MKTG:3100 Marketing Research f 3
MKTG:3200 Consumer Behavior 3
GE: Values and Culture c 3
Minor, certificate, or non-business elective 2
BAIS:3000 Operations Management 2
BAIS:3005 Information Systems 2
MGMT:2100 Introduction to Management 3
Major: Marketing elective g 3
Major: Marketing elective g 3
Minor, certificate, or non-business elective 3
Fourth Year
FIN:3000 Introductory Financial Management 3
Major: Marketing elective g 3
Major: Marketing elective g 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
MKTG:4500 Marketing Capstone h, i 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 3
Minor, certificate, or non-business elective 2
Degree Application: apply on MyUI before deadline (typically in February for spring, September for fall) j
 Total Hours121-124
See degree audit for course options.
Enrollment in math courses requires completion of a placement exam.
GE courses may be completed in any order unless used as a prerequisite for another course. Students should consult with an advisor about the best sequencing of courses.
Complete BUS:2200 by the end of the second year, before enrolling in MKTG:3050.
Must be admitted to Tippie to enroll in BUS:3000. Generally completed during the second year, but should be taken no later than the third year.
BAIS:2800 and MKTG:3000 are required prerequisite courses.
Select from list of approved courses in the General Catalog or on degree audit.
MKTG:3000, MKTG:3050, MKTG:3100, MKTG:3200, and one additional MKTG course numbered above 3100 are required prerequisite courses.
Must be taken at the University of Iowa.
Please see Academic Calendar, Office of the Registrar website for current degree application deadlines. Students should apply for a degree for the session in which all requirements will be met. For any questions on appropriate timing, contact your academic advisor or Graduation Services.