This is the first version of the 2025–26 General Catalog. Please check back regularly for changes. The final edition and the historical PDF will be published during the fall semester.
Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision-making.
The Bachelor of Business Administration (BBA) requires a minimum of 120 s.h. of credit, including at least 48 s.h. earned in business courses and at least 52 s.h. earned in non-business courses.
BBA students must earn 45 s.h. at the University of Iowa following admission to the BBA program. At least 24 s.h. in business courses must be earned with Tippie College of Business coursework. At least two-thirds of the semester hours in a student's major must be earned in the student's major department at the Tippie College of Business. Nonresident instruction includes coursework at colleges and universities other than the University of Iowa.
To graduate, BBA students must have a cumulative grade-point average of at least 2.00 in all college-level coursework attempted, all college-level business coursework attempted, all college-level major coursework attempted, all college-level coursework attempted at the University of Iowa, all college-level business coursework attempted at the University of Iowa, and all college-level major coursework attempted at the University of Iowa.
Common BBA Requirements
BBA students must fulfill the following common requirements or approved equivalents. For approved equivalents, consult the college's Undergraduate Program Office.
General Education
Students may not count courses taken to fulfill General Education Program requirements toward other course requirements for the BBA.
| Course # | Title | Hours |
|---|---|---|
| Historical Perspectives | 3 | |
| International and Global Issues | 3 | |
| Interpretation of Literature | 3 | |
| Natural Sciences (without lab) | 3 | |
| Rhetoric | 4 | |
| Social Sciences (excluding ECON:1100 and ECON:1200) | 3 | |
| Understanding Cultural Perspectives | 3 | |
| Values and Society | 3 | |
| World Languages | 0-10 | |
World Languages
Tippie College of Business students may complete the World Languages requirement using one of three options. One year of high school language study is generally equivalent to one semester of college language study.
Option One
Attain fourth level proficiency in a single world language. Students attain fourth level proficiency in a single world language by completing four years of that language in high school or four semesters in college, or an equivalent combination of high school and college coursework, or pass an achievement test or evaluation at fourth level proficiency.
Option Two
Attain third level proficiency in a single world language and complete a World Language and Cultural Exploration course. Students attain third-level proficiency in a single world language by completing three years of that language in high school or three semesters in college, or an equivalent combination of high school and college coursework, or pass an achievement test or evaluation at third-level proficiency. Option two does not qualify students to earn credit under the Furthering Language Incentive Program (FLIP).
Option Three
Attain second level proficiency in each of two world languages. Students attain second level proficiency in each of two world languages by completing two years of each language in high school or two semesters of each language in college, or an equivalent combination of high school and college coursework, or pass achievement tests and/or evaluations at second-level proficiency in each language. Option three does not qualify students to earn credit under the Furthering Language Incentive Program (FLIP).
Prerequisites for Admission to the BBA Program
| Course # | Title | Hours |
|---|---|---|
| BAIS:1500 | Business Computing Essentials | 2 |
| ECON:1100 | Principles of Microeconomics | 4 |
| MATH:1350 | Quantitative Reasoning for Business | 4 |
| RHET:1030 | Rhetoric: Writing and Communication | 4 |
| STAT:1030 | Statistics for Business | 4 |
Prerequisites for Declaring a BBA Major
| Course # | Title | Hours |
|---|---|---|
| ACCT:2100 | Introduction to Financial Accounting | 3 |
| ECON:1200 | Principles of Macroeconomics | 4 |
BBA Core
| Course # | Title | Hours |
|---|---|---|
| ACCT:2200 | Managerial Accounting Analytics and Data Visualization | 3 |
| BAIS:2800 | Foundations of Business Analytics | 3 |
| BAIS:3000 | Operations Management | 2 |
| BAIS:3005 | Information Systems | 2 |
| BUS:2200 | Discover Business at Tippie | 1 |
| BUS:3000 | Business Communication and Professionalism | 3 |
| FIN:3000 | Introductory Financial Management | 3 |
| MGMT:2000 | Introduction to Law | 3 |
| MGMT:2100 | Introduction to Management | 3 |
| MKTG:3000 | Introduction to Marketing Strategy | 3 |
Experiential Learning Requirement: Tippie RISE
RISE is an acronym for hands-on experiential learning in the form of research with faculty, internship course, study abroad, and experiential course. All BBA students in the Tippie College of Business students must successfully complete at least one of these four experiences. Courses that satisfy Tippie RISE are as follows.
Research with Faculty
Working closely with a faculty mentor, students explore a research question of interest for a semester or more. By conducting academic research, students enhance their critical thinking skills, learn techniques to collect and analyze data, and apply their findings to business practices. These skills are highly useful for a variety of businesses and graduate programs.
| Course # | Title | Hours |
|---|---|---|
| ACCT:4999 | Honors Thesis in Accounting | arr. |
| BAIS:4999 | Honors Thesis in Business Analytics | arr. |
| BUS:3600 | Mentored Research | arr. |
| BUS:4999 | Honors Thesis in Business | arr. |
| ECON:4999 | Honors Thesis in Economics | arr. |
| FIN:4999 | Honors Thesis in Finance | arr. |
| MGMT:4999 | Honors Thesis in Management | arr. |
| MKTG:3702 | Marketing Institute Seminar II | 2 |
| MKTG:4999 | Honors Thesis in Marketing | arr. |
| URES:3992 | Undergraduate Research and Creative Projects | 0 |
| URES:3993 | Undergraduate Research and Creative Projects | 1-4 |
| URES:3994 | Undergraduate Research and Creative Projects | 1-4 |
| URES:3995 | Independent Creative Research by Undergraduates Summer Internship | 0 |
Internship Course
As students gain valuable hands-on work experience in a professional internship, they complete one of the approved internship courses to assist them in having a meaningful learning experience. The internship courses encourage students to take on relevant job responsibilities, outline strategies to meet internship goals, regularly communicate with their supervisors, explore the career field, and reflect on their growth throughout the experience.
| Course # | Title | Hours |
|---|---|---|
| BUS:3100 | Academic Internship or Cooperative Education | 0 |
| BUS:3900 | Business Communication Internship I | 3 |
| BUS:4900 | Academic Internship | arr. |
| CCP:1201 | Academic Internship | 1-3 |
| CCP:2020 | Washington Center Internship Program | arr. |
| CCP:2202 | International Student Full-Time Academic Internship | 9 |
| ENTR:4300 | Launching an Entrepreneurial Venture | arr. |
| ENTR:4900 | Academic Internship | arr. |
| EVNT:2110 | Internship in Event Management | 3 |
| LS:3011 | Leadership Certificate Capstone | 0-2 |
| SRM:4199 | Independent Sport and Recreation Field Experience | arr. |
Study Abroad
By taking advantage of short-term, summer, semester, or academic year programs, students can expand their worldview and learn alternative business and cultural practices outside of the United States. Students can participate in Tippie RISE study abroad programs such as London Winter, International Business in Sydney, CIMBA Italy, Global Internships, spring break programs through the John Pappajohn Entrepreneurial Center, or any of the many UI study abroad programs in over 40 countries. Any study abroad program is accepted for credit, including virtual programs, short-term faculty-led programs, and summer, semester, or year-long programs. These courses may be study abroad courses (prefix ABRD) or select study abroad international activities courses (prefix INTL) but are not required to be; see Study Abroad in the catalog.
Experiential Course
In approved experiential courses, students improve their understanding of academic concepts by applying them to a class project with a company or nonprofit organization. Using real circumstances and issues, students engage with the organization to make a lasting impact. Students have support from classmates and guidance from their instructor throughout the duration of the project. Experiential courses are offered in many BBA majors and as business and non-business electives. Courses must be taken at the University of Iowa to satisfy Tippie RISE.
| Course # | Title | Hours |
|---|---|---|
| ACCT:3451 | Tax Practicum (VITA) II (spring only) | 1 |
| BAIS:4150 | Business Analytics and Information Systems Capstone | 3 |
| BUS:3920 | Business Case Competitions Professional Preparation | arr. |
| ECON:3360 | Experimental Economics | 3 |
| ENTR:4100 | International Entrepreneurship, Culture, and Social Impact | 1-3 |
| ENTR:4200 | Entrepreneurship: Business Consulting | 3 |
| FIN:4250 | Applied Equity Valuation | 3 |
| FIN:4310 | Advanced Corporate Finance | 3 |
| FIN:4350 | Applied Wealth Management | 3 |
| FIN:4410 | Enterprise Risk Management | 3 |
| FIN:4420 | Property and Liability Insurance | 3 |
| FIN:4460 | Insurer Operations and Captive Management | 3 |
| LS:1024 | Hawkeye Service Breaks (spring only) | 3 |
| LS:3002 | Career Leadership Academy Part 2: Leadership in Action | 3 |
| MGMT:3600 | Nonprofit Organizational Effectiveness II | 3 |
| MGMT:3850/ENTR:3850 | Entrepreneurial Leadership Academy II | 3 |
| MGMT:4600 | Nonprofit Ethics and Governance | 3 |
| MKTG:3100 | Marketing Research | 3 |
| MKTG:3103 | Advanced Marketing Research | 3 |
| MKTG:3700 | Marketing Institute Seminar I | 2 |
| MKTG:3701 | Marketing Institute Field Studies | 2 |
| MKTG:4250 | Marketing and Sustainability | 3 |
| MKTG:4800 | Marketing Consulting Project | 3 |
| SRM:4197 | Sport and Recreation Field Experience (not fans first section) | arr. |
Major Area of Study
All BBA students must complete a major area of study. The college offers BBA majors in accounting, business analytics and information systems, economics, entrepreneurship, finance, management, marketing, and risk management and insurance. The requirements for each major are established by the department that offers the major.
Students With Associate of Arts Degrees
Students who have been granted an Associate of Arts (AA) from a community college participating in the Iowa and Illinois Community College/Regents Articulation Agreements are considered to have met all high school unit requirements for admission to the BBA and all of the General Education Program requirements listed under "General Education Requirements," except the Understanding Cultural Perspectives and World Languages requirements. The program of study for which a student was awarded the AA must have included:
-
a minimum of 60 s.h. (or 90 quarter hours) of credit acceptable toward graduation from the University of Iowa;
-
completion of the agreed-upon group of courses at the community college; and
-
a GPA of at least 2.00.
Mathematics courses comparable to MATH:0100 Basic Algebra I are not accepted toward graduation. Completion of an Associate of Arts does not guarantee admission to the BBA program in the Tippie College of Business. See Admission in Undergraduate Programs for a complete list of requirements for admission to the BBA.
Students who use the provisions of the articulation agreement are granted a maximum of 60 s.h. of transferable credit from two-year colleges toward the 120 s.h. required for a BBA. Credit earned for the AA beyond the 60 s.h. transferable maximum is used in computing a student's grade-point average, and it may be used to satisfy course requirements, but it does not count toward the BBA. Transfer credit for business courses taken during the first and second years is counted toward the BBA only if such courses are usually offered as lower-division courses at the University of Iowa.
Transfer Courses
Students who have taken courses at another institution that are similar to those approved for the common business requirements at Iowa may request that these courses be evaluated for transfer credit. Students who transfer fewer hours than needed to meet a common business requirement may use only approved courses to complete the remainder of the requirement. Only courses taken at accredited four-year institutions may be used to satisfy business course requirements numbered 3000 or above. Students must complete a minimum of 24 s.h. of business coursework at Iowa and at least two-thirds of the coursework in the major in the department awarding the major. They must also meet the 45 s.h. residence requirement of the Tippie College of Business. Credit earned through online courses may be counted toward all requirements for graduation, subject to approval by a student's major department.
Multiple Majors in Business
Students may earn the BBA degree with more than one major; they may also combine the BBA degree with the Bachelor of Arts or Bachelor of Science in economics (except for the BBA in economics). The Four-Year Graduation Plan is not available to students earning more than one major or degree. Students have access to degree audits in MyUI for all of the programs of study they have officially declared. They also have access to all program courses, with some limitations, during early registration. A student must be in good academic standing in order to declare more than one major. See Double Majors and Joint Degrees on the Tippie College of Business website.
The Bachelor of Business Administration with a major in marketing requires a minimum of 120 s.h., including 22 s.h. of work for the major. Students must have a cumulative grade-point average of at least 2.00 in all college coursework attempted, all college coursework attempted in business, all college coursework attempted in the major, all coursework attempted at the University of Iowa, all business coursework attempted at the University of Iowa, and all coursework in the major attempted at the University of Iowa.
The program is designed to provide undergraduate students with an understanding of the business, social, and economic roles of marketing and to prepare them for marketing careers.
The BBA with a major in marketing requires the following coursework.
| Requirements | Hours |
|---|---|
| Marketing Common Required Courses | 10 |
| Marketing Elective Courses | 12 |
Marketing Common Required Courses
| Course # | Title | Hours |
|---|---|---|
| All of these: | ||
| MKTG:3050 | Professional Preparation in Marketing | 1 |
| MKTG:3100 | Marketing Research | 3 |
| MKTG:3200 | Consumer Behavior | 3 |
| MKTG:4500 | Marketing Capstone (must be taken at the University of Iowa) | 3 |
Marketing Elective Courses
Students are not guaranteed specific elective options. The availability of courses may be subject to prerequisites or restrictions; students must complete all of a course's prerequisites before they may register for the course.
| Course # | Title | Hours |
|---|---|---|
| 12 s.h. from these: | ||
| MKTG:3101 | Marketing Metrics | 3 |
| MKTG:3102 | Marketing Analytics | 3 |
| MKTG:3103 | Advanced Marketing Research | 3 |
| MKTG:3104 | Sports Marketing | 3 |
| MKTG:3300 | Web Business Strategy | 3 |
| MKTG:3400 | Retail Strategies | 3 |
| MKTG:3401 | Merchandise Management | 3 |
| MKTG:3600 | Product and Pricing | 3 |
| MKTG:3605 | Strategic Brand Positioning | 3 |
| MKTG:4000 | Contemporary Topics in Marketing | 3 |
| MKTG:4101 | Integrated Marketing Communications | 3 |
| MKTG:4200 | Sales Management | 3 |
| MKTG:4201 | Professional Selling | 3 |
| MKTG:4250 | Marketing and Sustainability | 3 |
| MKTG:4300 | International Marketing | 3 |
| MKTG:4400 | Digital Marketing | 3 |
| MKTG:4405 | Marketing Sales and Promotion | 3 |
| MKTG:4410 | Customer Relationship Management | 3 |
| MKTG:4800 | Marketing Consulting Project | 3 |
| Marketing Institute students may count the following courses if all are taken: | ||
| MKTG:3700 | Marketing Institute Seminar I | 2 |
| MKTG:3701 | Marketing Institute Field Studies | 2 |
| MKTG:3702 | Marketing Institute Seminar II | 2 |
Marketing Concentrations
Students may focus the major by selecting concentration courses to fulfill the electives requirement. Suggested elective courses for each optional concentration are listed as follows.
Marketing Communication and Strategy
| Course # | Title | Hours |
|---|---|---|
| Both of these: | ||
| MKTG:4101 | Integrated Marketing Communications | 3 |
| MKTG:4400 | Digital Marketing | 3 |
| Two of these: | ||
| MKTG:3101 | Marketing Metrics | 3 |
| MKTG:3300 | Web Business Strategy | 3 |
| MKTG:3605 | Strategic Brand Positioning | 3 |
| MKTG:4250 | Marketing and Sustainability | 3 |
| MKTG:4405 | Marketing Sales and Promotion | 3 |
Marketing Research and Analytics
| Course # | Title | Hours |
|---|---|---|
| Both of these: | ||
| MKTG:3101 | Marketing Metrics | 3 |
| MKTG:3102 | Marketing Analytics | 3 |
| Two of these: | ||
| MKTG:3103 | Advanced Marketing Research | 3 |
| MKTG:3104 | Sports Marketing | 3 |
| MKTG:3600 | Product and Pricing | 3 |
| MKTG:4400 | Digital Marketing | 3 |
| MKTG:4410 | Customer Relationship Management | 3 |
Product and Brand Management
| Course # | Title | Hours |
|---|---|---|
| Both of these: | ||
| MKTG:3600 | Product and Pricing | 3 |
| MKTG:3605 | Strategic Brand Positioning | 3 |
| Two of these: | ||
| MKTG:3101 | Marketing Metrics | 3 |
| MKTG:3102 | Marketing Analytics | 3 |
| MKTG:4101 | Integrated Marketing Communications | 3 |
| MKTG:4250 | Marketing and Sustainability | 3 |
| MKTG:4300 | International Marketing | 3 |
| MKTG:4400 | Digital Marketing | 3 |
| MKTG:4405 | Marketing Sales and Promotion | 3 |
Professional Sales Management
| Course # | Title | Hours |
|---|---|---|
| Both of these: | ||
| MKTG:4200 | Sales Management | 3 |
| MKTG:4201 | Professional Selling | 3 |
| Two of these: | ||
| MKTG:3101 | Marketing Metrics | 3 |
| MKTG:3400 | Retail Strategies | 3 |
| MKTG:4410 | Customer Relationship Management | 3 |
Retailing and E-Commerce
| Course # | Title | Hours |
|---|---|---|
| Both of these: | ||
| MKTG:3400 | Retail Strategies | 3 |
| MKTG:3401 | Merchandise Management | 3 |
| Two of these: | ||
| MKTG:3101 | Marketing Metrics | 3 |
| MKTG:3102 | Marketing Analytics | 3 |
| MKTG:3103 | Advanced Marketing Research | 3 |
| MKTG:3300 | Web Business Strategy | 3 |
| MKTG:4101 | Integrated Marketing Communications | 3 |
| MKTG:4250 | Marketing and Sustainability | 3 |
| MKTG:4300 | International Marketing | 3 |
| MKTG:4405 | Marketing Sales and Promotion | 3 |
| MKTG:4410 | Customer Relationship Management | 3 |
Marketing Institute
Marketing institute students can pursue any of the above concentrations by completing the two foundational concentration courses (6 s.h.) plus the following marketing institute requirements (6 s.h.).
| Course # | Title | Hours |
|---|---|---|
| All of these: | ||
| MKTG:3700 | Marketing Institute Seminar I | 2 |
| MKTG:3701 | Marketing Institute Field Studies | 2 |
| MKTG:3702 | Marketing Institute Seminar II | 2 |
The Bachelor of Business Administration (BBA) program in marketing prepares students for positions in sales, market research, retailing, purchasing, or advertising. Employment opportunities exist for positions as market analysts, merchandise managers, buyers, purchasing agents, advertising managers, brand managers, consultants, and sales representatives in a variety of for-profit and nonprofit organizations.
Over 90% of students reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation.
The Pomerantz Career Center offers multiple resources to help students find internships and jobs. For more information about careers, visit the Pomerantz Career Center website.
Sample Plan of Study
Sample plans represent one way to complete a program of study. Actual course selection and sequence will vary and should be discussed with an academic advisor. For additional sample plans, see MyUI.
Marketing, BBA
| Academic Career | ||
|---|---|---|
| Any Semester | Hours | |
| Students are required to complete 52 s.h. of non-business coursework. Courses with a prefix of ACCT, BAIS, BUS, ECON, ENTR, FIN, MGMT, and MKTG will not count towards non-business hours. Check degree audit for non-business hours or confer with academic advisor. | ||
| Students who need to complete the World Language requirement should consult with their academic advisor about when to add courses to plan of study. World Language counts as non-business coursework. | ||
| To fulfill the Tippie RISE experiential learning requirement, complete an approved course in at least one of the following categories: research with faculty, internship course, study abroad, experiential course. a | 0 - 3 | |
| Students must satisfy the Tippie College of Business residence requirement: 45 s.h. of UI coursework after admission to Tippie. | ||
| Hours | 0-3 | |
| First Year | ||
| Fall | ||
| BUS:2200 | Discover Business at Tippie b | 1 |
| MATH:1350 | Quantitative Reasoning for Business c | 4 |
| ECON:1100 | Principles of Microeconomics | 4 |
| RHET:1030 | Rhetoric: Writing and Communication | 4 |
| GE: Social Sciences d | 3 | |
| CSI:1600 | Success at Iowa | 1 |
| Hours | 17 | |
| Spring | ||
| BAIS:1500 | Business Computing Essentials | 2 |
| ECON:1200 | Principles of Macroeconomics | 4 |
| STAT:1030 | Statistics for Business | 4 |
| ENGL:1200 | The Interpretation of Literature | 3 |
| GE: Understanding Cultural Perspectives d | 3 | |
| Hours | 16 | |
| Second Year | ||
| Fall | ||
| ACCT:2100 | Introduction to Financial Accounting | 3 |
| BAIS:2800 | Foundations of Business Analytics | 3 |
| MGMT:2100 | Introduction to Management | 3 |
| GE: Natural Sciences without Lab d | 3 | |
| Minor, certificate, or non-business elective | 2 | |
| Minor, certificate, or non-business elective | 1 | |
| Hours | 15 | |
| Spring | ||
| BUS:3000 | Business Communication and Professionalism e | 3 |
| MGMT:2000 | Introduction to Law | 3 |
| MKTG:3000 | Introduction to Marketing Strategy | 3 |
| MKTG:3050 | Professional Preparation in Marketing | 1 |
| GE: International and Global Issues d | 3 | |
| Minor, certificate, or non-business elective | 3 | |
| Hours | 16 | |
| Third Year | ||
| Fall | ||
| BAIS:3000 | Operations Management | 2 |
| BAIS:3005 | Information Systems | 2 |
| MKTG:3100 | Marketing Research f | 3 |
| MKTG:3200 | Consumer Behavior | 3 |
| GE: Values and Society d | 3 | |
| Minor, certificate, or non-business elective | 2 | |
| Hours | 15 | |
| Spring | ||
| ACCT:2200 | Managerial Accounting Analytics and Data Visualization | 3 |
| Major: marketing elective g | 3 | |
| Major: marketing elective g | 3 | |
| GE: Historical Perspectives d | 3 | |
| Minor, certificate, or non-business elective | 3 | |
| Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| Major: marketing elective g | 3 | |
| Major: marketing elective g | 3 | |
| Minor, certificate, or non-business elective | 3 | |
| Minor, certificate, or non-business elective | 3 | |
| Minor, certificate, or non-business elective | 3 | |
| Hours | 15 | |
| Spring | ||
| FIN:3000 | Introductory Financial Management | 3 |
| MKTG:4500 | Marketing Capstone h, i | 3 |
| Minor, certificate, or non-business elective | 3 | |
| Minor, certificate, or non-business elective | 3 | |
| Minor, certificate, or non-business elective | 2 | |
| Minor, certificate, or non-business elective | 1 | |
| Degree Application: apply on MyUI before deadline (typically in February for spring, September for fall) j | ||
| Hours | 15 | |
| Total Hours | 124-127 | |
- a
- See degree audit for course options.
- b
- Complete BUS:2200 by the end of the second year, before enrolling in MKTG:3050.
- c
- Enrollment in math courses requires completion of a placement exam.
- d
- GE courses may be completed in any order unless used as a prerequisite for another course. Students should consult with an advisor about the best sequencing of courses.
- e
- Must be admitted to Tippie to enroll in BUS:3000. Generally completed during the second year, but should be taken no later than the third year.
- f
- BAIS:2800 and MKTG:3000 are required prerequisite courses.
- g
- Select from list of approved courses in the General Catalog or on degree audit.
- h
- Must be taken at the University of Iowa.
- i
- MKTG:3000, MKTG:3050, MKTG:3100, MKTG:3200, and one additional MKTG course numbered above 3100 are required prerequisite courses.
- j
- Please see Academic Calendar, on Office of the Registrar website, for current degree application deadlines. Students should apply for a degree for the session in which all requirements will be met. For any questions on appropriate timing, contact your academic advisor or Degree Services.