This is the first version of the 2021-22 General Catalog. The final edition and the historical PDF will be published during the fall semester.

The minor in media management requires a minimum of 15 s.h. Students must maintain a g.p.a. of at least 2.00 in all courses for the minor and in all UI courses for the minor. Courses for the minor may not be taken pass/nonpass.

Students may apply a maximum of 6 s.h. toward both the minor in media management and any major, minor, or certificate housed in the School of Journalism and Mass Communication or the John Pappajohn Entrepreneurial Center.

The minor prepares students to work in media industries and areas that focus on audiences and business. They also will have a foundation to pursue advanced degrees related to media management.

The minor in media management requires the following coursework.

Required Courses

Both of these:
JMC:3510Audience Engagement: Marketing Research in the Digital Age3
JMC:3520Business of Media: Profits, People, and Power3

Elective Courses

Some of the entrepreneurial management courses (prefix ENTR) have prerequisites; students must complete all of a course's prerequisites before they may register for a course.

Three of these (9 s.h.), with at least one journalism and mass communication course (prefix JMC):
JMC:2700Media Ethics and Diversity3
JMC:3540The Business of Sport Communication3
COMM:2085Media Industries and Organizations3
ENTR:2000Entrepreneurship and Innovation3
ENTR:3100Entrepreneurial Finance3
ENTR:3200Entrepreneurial Marketing3
ENTR:3500Social Entrepreneurship3
ENTR:3600E-Commerce Strategies for Entrepreneurs3

Sample Plan of Study

Sample plans represent one way to complete a program of study. Actual course selection and sequence will vary and should be discussed with an academic advisor. For additional sample plans, see MyUI.

Media Management, Minor

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
The minor in media management requires a minimum of 15 s.h.  
Students must maintain a GPA of at least 2.00 in all courses for the minor and in all UI courses for the minor.  
Courses for the minor may not be taken pass/nonpass.  
Students may apply a maximum of 6 s.h. toward both the minor in media management and any major, minor or certificate housed in Journalism and Mass Communication or the John Pappajohn Entrepreneurial Center.  
 Hours0
First Year
Any Semester
Students typically begin taking courses for the media management minor during spring semester of their second year. a  
 Hours0
Second Year
Spring
JMC:3520 Business of Media: Profits, People, and Power b 3
 Hours3
Third Year
Fall
JMC:3510 Audience Engagement: Marketing Research in the Digital Age 3
 Hours3
Spring
Minor: elective course c 3
 Hours3
Fourth Year
Fall
JMC:3540
The Business of Sport Communication
or Media Ethics and Diversity
3
 Hours3
Spring
Minor: elective course c 3
 Hours3
 Total Hours15