This is the first version of the 2023–24 General Catalog. Please check back regularly for changes. The final edition and the historical PDF will be published during the fall semester.
The professional Certificate in Marketing requires 12 s.h. of credit. Students must earn a cumulative grade-point average of at least 2.75 in certificate coursework.
The certificate is open to individuals with a desire to complete the certificate to build their skills, and to current Professional MBA Program students. Students in the Professional MBA Program may complete the certificate as they complete their degree; the certificate is designed to fit into the MBA curriculum allowing students to earn the MBA and the certificate without additional coursework.
Certificate courses are regularly offered online and select courses may occasionally be offered at two locations in Iowa: Cedar Rapids at the Tippie College of Business Cedar Rapids Center and Des Moines at the John and Mary Pappajohn Education Center (JMPEC); see program locations on the Tippie College of Business website.
The study of marketing includes the activities and processes for creating, communicating, and delivering products and services that add value for customers. Students learn the foundations of marketing and build specialized skills in a diversity of marketing functions, including the newest concepts and tools in digital and social marketing.
The Certificate in Marketing requires the following coursework. Not all courses listed below are regularly offered.
| Course # | Title | Hours |
|---|---|---|
| This course: | ||
| MBA:8110 | Marketing Management | 3 |
| Three of these: | ||
| MKTG:9010 | Contemporary Topics in Marketing | 3 |
| MKTG:9015 | Social Media Marketing | 3 |
| MKTG:9120 | Customer Relationship Management | 3 |
| MKTG:9150 | Brand Management | 3 |
| MKTG:9155 | Digital Marketing Insights, Strategies, and Applications | 3 |
| MKTG:9165 | Digital Marketing Analytics | 3 |
| MKTG:9170 | Business to Business Marketing | 3 |
| MKTG:9190 | International Marketing | 3 |
| MKTG:9310 | Marketing Analytics | 3 |
| MKTG:9300 | Applied Marketing Research | 3 |
| MKTG:9320 | Strategic Brand Positioning | 3 |
| MKTG:9330 | Product and Portfolio Strategy | 3 |
| MKTG:9340 | Customer Analysis | 3 |
| MKTG:9350 | Marketing Communication and Promotions | 3 |
If MBA:8110 Marketing Management is waived, students replace this course with another approved course from the list above.
Certificate/Graduate Degrees
Students can pursue a professional Certificate in Marketing concurrently with their graduate degree. With graduate program approval, students may count up to 9 s.h. from the professional certificate toward their graduate degree. With approval from the professional certificate program, students may count up to 3 s.h. from any graduate degree program toward their certificate. Students should contact their degree program and the certificate program to work out combined program details. Separate application to each degree program is required. Applicants must be admitted to both programs before they may be admitted to the combined degree program.
Admission decisions are based upon completed application materials, including academic performance and quality and quantity of work experience. View Graduate Certificates Admissions on the Tippie College of Business website for specific guidelines.
Applicants whose first language is not English must score at least 100 (internet-based) on the Test of English as a Foreign Language (TOEFL) or must have a successful admission interview. In place of the TOEFL, the certificate program accepts satisfactory International English Language Testing System (IELTS) scores. See English Requirements for MBA Admission on the Office of Admissions website.
Applications are accepted throughout the year; admission is for summer, fall, or spring entry.