Sport and Recreation Management, MA
This is the first version of the 2026–27 General Catalog. Please check back regularly for changes. The final edition and the historical PDF will be published during the fall semester.
Learning Outcomes
Graduates will be able to:
- apply and analyze financial and risk management principles and marketing and promotion strategies in the sport and recreation industries;
- demonstrate a comprehensive understanding of leadership principles in the sport and recreation industries;
- demonstrate a comprehensive understanding of the experience economy and its application in the sport and recreation industries;
- demonstrate the ability to perform research for and apply findings to the sport and recreation industries;
- express ideas clearly, logically, and persuasively in both oral and written formats;
- demonstrate critical thinking, teamwork, project management, and presentation principles to unique sport and recreation organization challenges;
- develop a career objective and begin to implement a clear plan for achieving it; and
- demonstrate an understanding of and the ability to apply ethical decision-making to sport and recreation industry challenges.
The Master of Arts program in sport and recreation management requires a minimum of 30 s.h. Required coursework (21 s.h.) includes experiential learning in a field experience course and a capstone course that allows students to perform research in an area of interest that has practical application during the final semester before graduation.
The MA in sport and recreation management requires the following coursework.
Required Courses
| Course # | Title | Hours |
|---|---|---|
| All of these: | ||
| SRM:4196 | Interscholastic Athletic Administration Field Experience | 3 |
| or SRM:4197 | Sport and Recreation Field Experience | |
| or SRM:4199 | Independent Sport and Recreation Field Experience | |
| SRM:6250 | Research in Sport and Recreation | 3 |
| SRM:6251 | Risk Management | 3 |
| SRM:6252 | Economics and Financing | 3 |
| SRM:6253 | Sport Administration | 3 |
| SRM:6254 | Marketing and Sport Promotion | 3 |
| SRM:6255 | Capstone Project | 3 |
Electives
Students must complete 9 s.h. in elective coursework selected in consultation with an advisor. Students may select electives from the following list or propose alternative elective courses numbered 3000 or above to be taken with advisor approval.
In addition to the courses listed, students may apply to the elective requirement a maximum of 3 s.h. total from SRM:4197 Sport and Recreation Field Experience,SRM:4199 Independent Sport and Recreation Field Experience, or SRM:4196 Interscholastic Athletic Administration Field Experience.
| Course # | Title | Hours |
|---|---|---|
| Sport and recreation management courses (prefix SRM) numbered 3050-4177 | ||
| SRM:4178 | Media Relations Strategy in Sport and Recreation | 3 |
| SRM:4198 | NCAA Rules Compliance and Enforcement | 3 |
| SRM:4240 | Name, Image, and Likeness (NIL): Simulated Agency Experience | 3 |
| CSED:4140 | Foundations of Leadership for Community Agencies | 3 |
| CSED:4174 | Positive Psychology | 3 |
| EALL:4130 | Introduction to Grant Writing | 3 |
| EPLS:4200 | Athletic Administration in Educational Settings | 3 |
| EPLS:5250 | Introduction to Higher Education and Student Affairs | 3 |
| EPLS:5252 | Administration of Higher Education and Student Affairs | 3 |
| EPLS:5278 | Leading People and Groups | 3 |
| EPLS:6216 | Finance in Higher Education | 3 |
| JMC:3182/SMC:3182/SPST:3182 | Sport, Scandal, and Strategic Communication in Media Culture | 3 |
| JMC:3183/SPST:3175 | Sport and the Media | 3 |
| JMC:3710/MUSM:3710 | Fundraising Fundamentals | 3 |
| JMC:5220 | Foundations of Strategic Communication | 3 |
| JMC:5225 | Digital Strategic Communication | 3 |
| JMC:5260 | Digital Analytics for Strategic Communication | 3 |
| JMC:5269 | Media Management for Strategic Communicators | 3 |
| LAW:8879 | Sports Law | 2-3 |
| LAW:8880 | Baseball Salary Arbitration | 1-3 |
| LAW:8881 | College Athletics Infractions Process | 1-2 |
| MGMT:9150/PBAF:6278/RELS:6070/SPST:6010/SSW:6247/URP:6278 | Nonprofit Organizational Effectiveness I | 3 |
Graduate education prepares students with advanced knowledge and skills in specialized fields. At the University of Iowa, the Graduate College advocates for student-centered graduate education and supports equitable application of rules and policies across graduate programs.
Academics
University of Iowa graduate credentials are regulated by policies and requirements found in the Graduate College Manual of Rules and Regulations. This includes minimum grade-point average (GPA) requirements for academic standing and degree conferral. The Graduate College sets the minimum requirement. Individual graduate programs may establish higher GPA requirements.
Admissions
Graduate student applicants must meet admission requirements for both the Graduate College and the program to which they have applied. University of Iowa graduate admission requirements are published by the Graduate College and on the Graduate Admissions website.
Financial Support
Graduate students might be eligible for financial support. Several contingencies apply, including degree program and award type, satisfactory progress toward degree, satisfactory completion of all duties related to an appointment, and availability of funding. Graduate students should inquire directly with their program for more information about funding availability. The Graduate Student Employment Standards govern the employment relationship between the University of Iowa and all graduate teaching and research assistants in all matters except wages, which are covered by an existing collective bargaining agreement or the conditions of an applicable federal grant.
Applicants must meet the admission requirements of the Graduate College; see the Manual of Rules and Regulations on the Graduate College website.
Applicants must also meet sport and recreation management program requirements, which include:
- a U.S. baccalaureate degree from a regionally accredited college or university or an equivalent degree from another country as determined by Admissions;
- a minimum grade-point average of at least 3.00 or the international equivalent as determined by Admissions;
- a personal statement;
- three letters of recommendation; and
- a résumé.
Application deadlines are:
- Fall semester—Feb. 1
- Spring semester—Oct. 1
- Summer session—Feb. 1
Applications submitted after the deadline will be considered only if there is available space.
Through academic coursework, practical experience, an individualized capstone project, and a network of industry contacts, the program is designed to help students achieve their unique professional and educational goals. Alumni find employment in such settings as professional team front offices, college and high school athletic departments, campus and community recreation programs, agencies serving sport and recreation clients, league offices, coaching, and in a number of other areas.
The faculty provides individual mentoring to students and offers several opportunities for students to connect with industry professionals throughout the year to learn about internships and jobs.
Experiential Learning in the sport and recreation management program in the Department of Health, Sport, and Human Physiology assists students in finding their specific connection to the industry. The Pomerantz Career Center offers multiple resources to help students find internships and jobs.
Sample Plan of Study
Sample plans represent one way to complete a program of study. Actual course selection and sequence will vary and should be discussed with an academic advisor. For additional sample plans, see MyUI.
Sport and Recreation Management, MA
This sample plan is currently being reviewed and will be added at a later date.