Learning Outcomes
Graduates will be able to:
- apply and analyze financial and risk management principles and marketing and promotion strategies in the sport and recreation industries;
- demonstrate a comprehensive understanding of leadership principles in the sport and recreation industries;
- demonstrate a comprehensive understanding of the experience economy and its application in the sport and recreation industries;
- demonstrate the ability to perform research for and apply findings to the sport and recreation industries;
- express ideas clearly, logically, and persuasively in both oral and written formats;
- demonstrate critical thinking, teamwork, project management, and presentation principles to unique sport and recreation organization challenges;
- develop a career objective and begin to implement a clear plan for achieving it; and
- demonstrate an understanding of and the ability to apply ethical decision-making to sport and recreation industry challenges.
The Master of Arts program in sport and recreation management requires a minimum of 30 s.h. Required coursework (18 s.h.) includes experiential learning in a field experience course and a capstone course that allows students to perform research in an area of interest that has practical application during the final semester before graduation.
The MA with a major in sport and recreation management requires the following coursework.
Required Courses
Course List
| Course # |
Title |
Hours |
| |
| SRM:4197 | Sport and Recreation Field Experience | 3 |
| or SRM:4199 | Independent Sport and Recreation Field Experience |
| SRM:6251 | Risk Management | 3 |
| SRM:6252 | Economics and Financing | 3 |
| SRM:6253 | Sport Administration | 3 |
| SRM:6254 | Marketing and Sport Promotion | 3 |
| SRM:6255 | Capstone Project | 3 |
Electives
Students must complete 12 s.h. in elective coursework selected in consultation with an advisor. Students may select electives from the following list or propose alternative elective courses numbered 3000 or above to be taken with advisor approval.
In addition to the courses listed, students may apply to the elective requirement a maximum of 3 s.h. total from SRM:4197 Sport and Recreation Field Experience and SRM:4199 Independent Sport and Recreation Field Experience.
Course List
| Course # |
Title |
Hours |
| |
| SRM:4198 | NCAA Rules Compliance and Enforcement | 3 |
| CSED:4140 | Foundations of Leadership for Community Agencies | 3 |
| CSED:4174 | Positive Psychology | 3 |
| EALL:4130 | Introduction to Grant Writing | 3 |
| EPLS:4200 | Diversity and Inclusion in Athletics | 3 |
| EPLS:5250 | Introduction to Higher Education and Student Affairs | 3 |
| EPLS:5252 | Administration of Higher Education and Student Affairs | 3 |
| EPLS:5278 | Helping Skills in Student Affairs Work | 3 |
| EPLS:6216 | Finance in Higher Education | 3 |
| JMC:3182 | Sport, Scandal, and Strategic Communication in Media Culture | 3 |
| JMC:3183 | Sport and the Media | 3 |
| JMC:3710 | Fundraising Fundamentals | 3 |
| JMC:5220 | Foundations of Strategic Communication | 3 |
| JMC:5225 | Digital Strategic Communication | 3 |
| JMC:5260 | Digital Analytics for Strategic Communication | 3 |
| JMC:5269 | Media Management for Strategic Communicators | 3 |
| LAW:8879 | Sports Law | 2-3 |
| LAW:8880 | Baseball Salary Arbitration | 1-3 |
| LAW:8881 | College Athletics Infractions Process | 1-2 |
| MGMT:9150 | Nonprofit Organizational Effectiveness I | 3 |
Applicants must meet the admission requirements of the Graduate College; see the Manual of Rules and Regulations on the Graduate College website.
Applicants also must meet sport and recreation management program requirements, which include:
- a U.S. baccalaureate degree from a regionally accredited college or university or an equivalent degree from another country as determined by the Office of Admissions;
- a minimum grade-point average of at least 3.00 or the international equivalent as determined by the Office of Admissions;
- a personal statement;
- three letters of recommendation; and
- a résumé.
Application deadlines are:
- Fall semester—Feb. 1
- Spring semester—Oct. 1
- Summer session—Feb. 1
Applications submitted after the deadline will be considered only if there is available space.
The sport and recreation management program offers a limited number of teaching assistantships. Applicants interested in being considered for a position should indicate their interest when they submit their online application.
Through academic coursework, practical experience, an individualized capstone project, and a network of industry contacts, the program is designed to help students achieve their unique professional and educational goals. Alumni find employment in such settings as professional team front offices, college and high school athletic departments, campus and community recreation programs, agencies serving sport and recreation clients, league offices, coaching, and in a number of other areas.
The faculty provides individual mentoring to students and offers several opportunities for students to connect with industry professionals throughout the year to learn about internships and jobs.
Experiential Learning in the sport and recreation management program in the Department of Health and Human Physiology assists students in finding their specific connection to the industry. The Pomerantz Career Center offers multiple resources to help students find internships and jobs.
Sample Plan of Study
Sample plans represent one way to complete a program of study. Actual course selection and sequence will vary and should be discussed with an academic advisor. For additional sample plans, see MyUI.
Sport and Recreation Management, MA
This sample plan is being reviewed and will be added at a later date.
