This is a first version of the University of Iowa 2018-19 General Catalog. The final edition and the historical PDF version will be published soon after the fall semester begins.

The Bachelor of Business Administration with a major in marketing requires a minimum of 120 s.h., including 21 s.h. of work for the major. The program is designed to provide undergraduate students with an understanding of the business, social, and economic roles of marketing and to prepare them for marketing careers.

Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision making.

All students complete the common required courses and select one of the four marketing tracks: marketing management, retail management, professional sales and management, or marketing analytics.

The B.B.A. with a major in marketing requires the following course work. To view the common B.B.A.requirements, see Bachelor of Business Administration in the Catalog.

Marketing Common Required Courses12
Marketing Required Track Courses9
Total Hours21

Some of these courses have prerequisites; students must complete all of a course's prerequisites before they may register for the course.

Marketing Common Required Courses

Students in all tracks must complete these four courses.

MKTG:3050Professional Preparation in Marketing2
MKTG:3055Career Preparation for Marketing1
MKTG:3100Marketing Research3
MKTG:3200Consumer Behavior3
MKTG:4500Marketing Management (must be taken at the University of Iowa)3

Marketing Required Track Courses

Students complete the requirements from one of the four tracks below.

Marketing Management Track
Three marketing courses chosen from the "Marketing Electives" list below9
Retail Management Track
MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
One additional marketing course, chosen from the "Marketing Electives" list below3
Professional Sales and Management Track
MKTG:4200Sales Management3
MKTG:4201Professional Selling3
One additional marketing course, chosen from the "Marketing Electives" list below3
Marketing Analytics Track
MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
One additional marketing course, chosen from the "Marketing Electives" list below3

Marketing Electives

MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
MKTG:3103Advanced Marketing Research3
MKTG:3300Web Business Strategy3
MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
MKTG:3701Marketing Institute Field Studies2
MKTG:4000Contemporary Topics in Marketing3
MKTG:4101Integrated Marketing Communications3
MKTG:4200Sales Management3
MKTG:4201Professional Selling3
MKTG:4250Marketing and Sustainability3
MKTG:4300International Marketing3
MKTG:4800Field Studies in Marketing3

The Bachelor of Business Administration (B.B.A.) program in marketing prepares students for positions in sales, market research, retailing, purchasing, or advertising. Employment opportunities exist for positions as market analysts, merchandise managers, buyers, purchasing agents, advertising managers, brand managers, consultants, and sales representatives in a variety of for-profit and nonprofit organizations.

Over 90 percent of students reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation.

The Pomerantz Career Center offers multiple resources to help students find internships and jobs. For more information about careers, visit Marketing on the Pomerantz Career Center website.