The Bachelor of Business Administration with a major in marketing requires a minimum of 120 s.h., including 21 s.h. of work for the major. The program is designed to provide undergraduate students with an understanding of the business, social, and economic roles of marketing and to prepare them for marketing careers.

Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision making.

All students complete the common required courses and select one of the four marketing tracks: marketing management, retail management, professional sales and management, or marketing analytics.

The B.B.A. with a major in marketing requires the following course work. To view the common B.B.A. requirements, see the Bachelor of Business Administration in the Catalog.

Marketing Common Required Courses12
Marketing Required Track Courses9
Total Hours21

Some of these courses have prerequisites; students must complete all of a course's prerequisites before they may register for the course.

Marketing Common Required Courses

Students in all tracks must complete these four courses.

MKTG:3050Professional Preparation in Marketing2
MKTG:3055Career Preparation for Marketing1
MKTG:3100Marketing Research3
MKTG:3200Consumer Behavior3
MKTG:4500Marketing Management (must be taken at the University of Iowa)3

Marketing Required Track Courses

Students complete the requirements from one of the four tracks below.

Marketing Management Track
Three marketing courses chosen from the "Marketing Electives" list below9
Retail Management Track
MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
One additional marketing course, chosen from the "Marketing Electives" list below3
Professional Sales and Management Track
MKTG:4200Sales Management3
MKTG:4201Professional Selling3
One additional marketing course, chosen from the "Marketing Electives" list below3
Marketing Analytics Track
MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
One additional marketing course, chosen from the "Marketing Electives" list below3

Marketing Electives

MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
MKTG:3103Advanced Marketing Research3
MKTG:3300Web Business Strategy3
MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
MKTG:3701Marketing Institute Field Studies2
MKTG:4000Contemporary Topics in Marketing3
MKTG:4101Integrated Marketing Communications3
MKTG:4200Sales Management3
MKTG:4201Professional Selling3
MKTG:4250Marketing and Sustainability3
MKTG:4300International Marketing3
MKTG:4800Field Studies in Marketing3

Sample Plans of Study

Sample plans represent one way to complete a program of study. Actual course selection and sequence will vary and should be discussed with an academic advisor. For additional sample plans, see MyUI.

Marketing, B.B.A.

Marketing Management Track

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
Students must complete a minimum of 60 s.h. in non-business courses. a  
To fulfill the Tippie RISE experiential learning requirement, complete an approved course in at least one of the following categories: research with faculty, internship course, study abroad, experiential course. b 0 - 3
 Hours0-3
First Year
Fall
MATH:1340 Mathematics for Business c 4
RHET:1030 Rhetoric 4
GE: Historical Perspectives d 3
GE: Natural Sciences without Lab d 3
CSI:1600 Success at Iowa 2
 Hours16
Spring
MATH:1380 Calculus and Matrix Algebra for Business 4
ECON:1100 Principles of Microeconomics 4
MSCI:1500 Business Computing Essentials 2
ENGL:1200 The Interpretation of Literature 3
GE: Diversity and Inclusion or GE: Values and Culture d 3
 Hours16
Second Year
Fall
ACCT:2100 Introduction to Financial Accounting 3
STAT:1030 Statistics for Business 4
MGMT:2000 Introduction to Law 3
GE: Social Sciences (excluding ECON:1100 Principles of Microeconomics and ECON:1200 Principles of Macroeconomics) d 3
Non-business elective course 3
 Hours16
Spring
ACCT:2200 Managerial Accounting 3
ECON:1200 Principles of Macroeconomics 4
MSCI:2800 Business Analytics 3
GE: International and Global Issues d 3
Non-business elective course 3
 Hours16
Third Year
Fall
MKTG:3050 Professional Preparation in Marketing 2
MKTG:3000 Introduction to Marketing Strategy 3
BUS:3000 Business Communication and Protocol 3
MSCI:3005 Information Systems 3
Non-business elective course 3
Elective course 1
 Hours15
Spring
MKTG:3100 Marketing Research 3
MKTG:3200 Consumer Behavior 3
FIN:3000 Introductory Financial Management 3
MGMT:2100 Introduction to Management 3
Non-business elective course 3
 Hours15
Fourth Year
Fall
Major: Marketing elective 3
Major: Marketing elective 3
MKTG:3055 Career Preparation for Marketing 1
MSCI:3000 Operations Management 3
Elective course 3
Elective course 1
 Hours14
Spring
MKTG:4500 Marketing Management 3
Major: Marketing elective 3
Elective course 3
Non-business elective course 3
Non-business elective course 1
 Hours13
 Total Hours121-124

Retail Management Track

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
Students must complete a minimum of 60 s.h. in non-business courses. a  
To fulfill the Tippie RISE experiential learning requirement, complete an approved course in at least one of the following categories: research with faculty, internship course, study abroad, experiential course. b 0 - 3
 Hours0-3
First Year
Fall
MATH:1340 Mathematics for Business c 4
RHET:1030 Rhetoric 4
GE: Historical Perspectives d 3
GE: Natural Sciences without Lab d 3
CSI:1600 Success at Iowa 2
 Hours16
Spring
MATH:1380 Calculus and Matrix Algebra for Business 4
ECON:1100 Principles of Microeconomics 4
MSCI:1500 Business Computing Essentials 2
ENGL:1200 The Interpretation of Literature 3
GE: Diversity and Inclusion or GE: Values and Culture d 3
 Hours16
Second Year
Fall
ACCT:2100 Introduction to Financial Accounting 3
STAT:1030 Statistics for Business 4
MGMT:2000 Introduction to Law 3
GE: Social Sciences (excluding ECON:1100 Principles of Microeconomics and ECON:1200 Principles of Macroeconomics) d 3
Non-business elective course 3
 Hours16
Spring
ACCT:2200 Managerial Accounting 3
ECON:1200 Principles of Macroeconomics 4
MSCI:2800 Business Analytics 3
GE: International and Global Issues d 3
Non-business elective course 3
 Hours16
Third Year
Fall
MKTG:3050 Professional Preparation in Marketing 2
MKTG:3000 Introduction to Marketing Strategy 3
BUS:3000 Business Communication and Protocol 3
MSCI:3005 Information Systems 3
Non-business elective course 3
Elective course 1
 Hours15
Spring
MKTG:3100 Marketing Research 3
MKTG:3401 Merchandise Management 3
FIN:3000 Introductory Financial Management 3
MGMT:2100 Introduction to Management 3
Non-business elective course 3
 Hours15
Fourth Year
Fall
MKTG:3400 Retail Strategies 3
MKTG:3200 Consumer Behavior 3
MKTG:3055 Career Preparation for Marketing 1
MSCI:3000 Operations Management 3
Elective course 3
Elective course 1
 Hours14
Spring
MKTG:4500 Marketing Management 3
Major: Marketing elective 3
Elective course 3
Non-business elective course 3
Non-business elective course 1
 Hours13
 Total Hours121-124

Professional Sales and Management Track

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
Students must complete a minimum of 60 s.h. in non-business courses. a  
To fulfill the Tippie RISE experiential learning requirement, complete an approved course in at least one of the following categories: research with faculty, internship course, study abroad, experiential course. b 0 - 3
 Hours0-3
First Year
Fall
MATH:1340 Mathematics for Business c 4
RHET:1030 Rhetoric 4
GE: Historical Perspectives d 3
GE: Natural Sciences without Lab d 3
CSI:1600 Success at Iowa 2
 Hours16
Spring
MATH:1380 Calculus and Matrix Algebra for Business 4
ECON:1100 Principles of Microeconomics 4
MSCI:1500 Business Computing Essentials 2
ENGL:1200 The Interpretation of Literature 3
GE: Diversity and Inclusion or GE: Values and Culture d 3
 Hours16
Second Year
Fall
ACCT:2100 Introduction to Financial Accounting 3
STAT:1030 Statistics for Business 4
MGMT:2000 Introduction to Law 3
GE: Social Sciences (excluding ECON:1100 Principles of Microeconomics and ECON:1200 Principles of Macroeconomics) d 3
Non-business elective course 3
 Hours16
Spring
ACCT:2200 Managerial Accounting 3
ECON:1200 Principles of Macroeconomics 4
MSCI:2800 Business Analytics 3
GE: International and Global Issues d 3
Non-business elective course 3
 Hours16
Third Year
Fall
MKTG:3050 Professional Preparation in Marketing 2
MKTG:3000 Introduction to Marketing Strategy 3
BUS:3000 Business Communication and Protocol 3
MSCI:3005 Information Systems 3
Non-business elective course 3
Elective course 1
 Hours15
Spring
MKTG:3100 Marketing Research 3
MKTG:3200 Consumer Behavior 3
FIN:3000 Introductory Financial Management 3
MGMT:2100 Introduction to Management 3
Non-business elective course 3
 Hours15
Fourth Year
Fall
MKTG:4200 Sales Management 3
Major: Marketing elective 3
MKTG:3055 Career Preparation for Marketing 1
MSCI:3000 Operations Management 3
Elective course 3
Elective course 1
 Hours14
Spring
MKTG:4500 Marketing Management 3
MKTG:4201 Professional Selling 3
Elective course 3
Non-business elective course 3
Non-business elective course 1
 Hours13
 Total Hours121-124

Marketing Analytics

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
Students must complete a minimum of 60 s.h. in non-business courses. a  
To fulfill the Tippie RISE experiential learning requirement, complete an approved course in at least one of the following categories: research with faculty, internship course, study abroad, experiential course. b 0 - 3
 Hours0-3
First Year
Fall
MATH:1340 Mathematics for Business c 4
RHET:1030 Rhetoric 4
GE: Historical Perspectives d 3
GE: Natural Sciences without Lab d 3
CSI:1600 Success at Iowa 2
 Hours16
Spring
MATH:1380 Calculus and Matrix Algebra for Business 4
ECON:1100 Principles of Microeconomics 4
MSCI:1500 Business Computing Essentials 2
ENGL:1200 The Interpretation of Literature 3
GE: Diversity and Inclusion or GE: Values and Culture d 3
 Hours16
Second Year
Fall
ACCT:2100 Introduction to Financial Accounting 3
STAT:1030 Statistics for Business 4
MGMT:2000 Introduction to Law 3
GE: Social Sciences (excluding ECON:1100 Principles of Microeconomics and ECON:1200 Principles of Macroeconomics) d 3
Non-business elective course 3
 Hours16
Spring
ACCT:2200 Managerial Accounting 3
ECON:1200 Principles of Macroeconomics 4
MSCI:2800 Business Analytics 3
GE: International and Global Issues d 3
Non-business elective course 3
 Hours16
Third Year
Fall
MKTG:3050 Professional Preparation in Marketing 2
MKTG:3000 Introduction to Marketing Strategy 3
BUS:3000 Business Communication and Protocol 3
MSCI:3005 Information Systems 3
Non-business elective course 3
Elective course 1
 Hours15
Spring
MKTG:3100 Marketing Research 3
MKTG:3200 Consumer Behavior 3
FIN:3000 Introductory Financial Management 3
MGMT:2100 Introduction to Management 3
Non-business elective course 3
 Hours15
Fourth Year
Fall
MKTG:3101 Marketing Metrics 3
Major: Marketing elective 3
MKTG:3055 Career Preparation for Marketing 1
MSCI:3000 Operations Management 3
Elective course 3
Elective course 1
 Hours14
Spring
MKTG:4500 Marketing Management 3
MKTG:3102 Marketing Analytics 3
Elective course 3
Non-business elective course 3
Non-business elective course 1
 Hours13
 Total Hours121-124

The Bachelor of Business Administration (B.B.A.) program in marketing prepares students for positions in sales, market research, retailing, purchasing, or advertising. Employment opportunities exist for positions as market analysts, merchandise managers, buyers, purchasing agents, advertising managers, brand managers, consultants, and sales representatives in a variety of for-profit and nonprofit organizations.

Over 90 percent of students reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation.

The Pomerantz Career Center offers multiple resources to help students find internships and jobs. For more information about careers in marketing, visit the Pomerantz Career Center website.