The Bachelor of Business Administration with a major in marketing requires a minimum of 120 s.h., including 21 s.h. of work for the major. The program is designed to provide undergraduate students with an understanding of the business, social, and economic roles of marketing and to prepare them for marketing careers.

Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision making.

All students complete the common required courses and select one of the four marketing tracks: marketing management, retail management, professional sales and management, and marketing analytics.

The B.B.A. with a major in marketing requires the following course work. For B.B.A. common requirements, see Bachelor of Business Administration in the Catalog.

Common Required Courses11
Required Track Courses10
Total Hours21

Some of these courses have prerequisites; students must complete all of a course's prerequisites before they may register for the course.

Common Required Courses

Students in all tracks must complete these four courses.

MKTG:3050Professional Preparation in Marketing2
MKTG:3100Marketing Research3
MKTG:3200Consumer Behavior3
MKTG:4500Marketing Management (must be taken at the University of Iowa)3

Required Track Courses

Students complete the requirements from one of the four tracks below.

Marketing Management Track
MKTG:3051Career Preparation for Marketing Management1
Three marketing courses chosen from the "Marketing Electives" list9
Retail Management Track
MKTG:3052Career Preparation for Retailing1
MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
One marketing course, except for the required track courses, chosen from the "Marketing Electives" list3
Professional Sales and Management Track
MKTG:3053Career Preparation for Professional Sales1
MKTG:4200Sales Management3
MKTG:4201Professional Selling3
One marketing course, except for the required track courses, chosen from the "Marketing Electives" list3
Marketing Analytics Track
MKTG:3054Career Preparation for Market Analytics1
MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
One marketing course, except for the required track courses, chosen from the "Marketing Electives" list3

Marketing Electives

MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
MKTG:3103Advanced Marketing Research3
MKTG:3300Web Business Strategy3
MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
MKTG:3701Marketing Institute Field Studies2
MKTG:4000Contemporary Topics in Marketing3
MKTG:4101Integrated Marketing Communications3
MKTG:4200Sales Management3
MKTG:4201Professional Selling3
MKTG:4250Marketing and Sustainability3
MKTG:4300International Marketing3
MKTG:4800Field Studies in Marketing3

Sample Plan of Study

Marketing (B.B.A.)

Plan of Study Grid
First Year
FallHours
MATH:1380 Calculus and Matrix Algebra for Business 4
RHET:1030 Rhetoric 4
GE: Historical Perspectives 3
GE: Social Sciences (excluding ECON:1100 and ECON:1200) 3
CSI:1600 Success at Iowa 2
 Hours16
Spring
ECON:1100 Principles of Microeconomics 4
ENGL:1200 The Interpretation of Literature 3
MSCI:1500 Business Computing Essentials 2
STAT:1030 Statistics for Business 4
Non-business elective course 2
 Hours15
Second Year
Fall
ACCT:2100 Introduction to Financial Accounting 3
ECON:1200 Principles of Macroeconomics 4
ECON:2800
Statistics for Strategy Problems
or Business Analytics
3
GE: Diversity and Inclusion or Values and Culture 3
GE: Natural Sciences without a lab 3
 Hours16
Spring
ACCT:2200 Managerial Accounting 3
BUS:3000 Business Communication and Protocol 1 3
MGMT:2000 Introduction to Law 3
MSCI:3005 Information Systems 3
Non-business elective course 3
 Hours15
Third Year
Fall
MGMT:2100 Introduction to Management 3
MKTG:3000 Introduction to Marketing Strategy 3
MKTG:3050 Professional Preparation in Marketing 2
GE: International and Global Issues 3
Non-business elective course 4
 Hours15
Spring
MKTG:3100 Marketing Research 3
MKTG:3200 Consumer Behavior 3
Non-business elective course 3
Elective course 3
Elective course 2
 Hours14
Fourth Year
Fall
FIN:3000 Introductory Financial Management 3
Marketing career preparation course (in track) numbered MKTG:305X 1
Marketing track course (prefix MKTG) 3
Marketing track course (prefix MKTG) 3
Non-business elective course 2
Non-business elective course 3
 Hours15
Spring
MKTG:4500 Marketing Management 2 3
MSCI:3000 Operations Management 3
Marketing track course (prefix MKTG) 3
Non-business elective course 2
Non-business elective course 3
 Hours14
 Total Hours120
1

BUS:3000 Business Communication and Protocol must be taken in the first semester after admission to the Tippie College of Business. Direct admits take BUS:3000 their second year.

2

MKTG:4500 Marketing Management must be taken at Iowa. Students should pay close attention to the prerequisites: MKTG:3100 Marketing Research, MKTG:3200 Consumer Behavior, one additional MKTG course numbered above MKTG:3100, and 90 s.h. earned.

The Bachelor of Business Administration (B.B.A.) program in marketing prepares students for positions in sales, market research, retailing, purchasing, or advertising. Employment opportunities exist for positions as market analysts, merchandise managers, buyers, purchasing agents, advertising managers, brand managers, consultants, and sales representatives in a variety of for-profit and nonprofit organizations.

Over 90 percent of students reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation.

The Pomerantz Career Center offers multiple resources to help students find internships and jobs. For more information about careers, visit What Can I Do with a Major in Marketing.