The Bachelor of Business Administration with a major in marketing requires a minimum of 120 s.h., including 21 s.h. of work for the major. The program is designed to provide undergraduate students with an understanding of the business, social, and economic roles of marketing and to prepare them for marketing careers.

Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision making.

All students complete the common required courses and select one of the four marketing tracks: marketing management, retail management, professional sales and management, and marketing analytics.

The major in marketing requires the following course work. For B.B.A. common requirements, see Bachelor of Business Administration in the Catalog.

Common Required Courses11
Required Track Courses10
Total Hours21

Some of these courses have prerequisites; students must complete all of a course's prerequisites before they may register for the course.

Common Required Courses

Students in all tracks must complete these four courses.

MKTG:3050Professional Preparation in Marketing2
MKTG:3100Marketing Research3
MKTG:3200Consumer Behavior3
MKTG:4500Marketing Management (must be taken at the University of Iowa)3

Required Track Courses

Students complete the requirements from one of the four tracks below.

Marketing Management Track
MKTG:3051Career Preparation for Marketing Management1
Three marketing courses chosen from the "Marketing Electives" list9
Retail Management Track
MKTG:3052Career Preparation for Retailing1
MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
One marketing course, except for the required track courses, chosen from the "Marketing Electives" list3
Professional Sales and Management Track
MKTG:3053Career Preparation for Professional Sales1
MKTG:4200Sales Management3
MKTG:4201Professional Selling3
One marketing course, except for the required track courses, chosen from the "Marketing Electives" list3
Marketing Analytics Track
MKTG:3054Career Preparation for Market Analytics1
MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
One marketing course, except for the required track courses, chosen from the "Marketing Electives" list3

Marketing Electives

MKTG:3101Marketing Metrics3
MKTG:3102Marketing Analytics3
MKTG:3103Advanced Marketing Research3
MKTG:3300Web Business Strategy3
MKTG:3400Retail Strategies3
MKTG:3401Merchandise Management3
MKTG:3701Marketing Institute Field Studies2
MKTG:4000Contemporary Topics in Marketing3
MKTG:4100Advertising Theory3
MKTG:4101Integrated Marketing Communications3
MKTG:4200Sales Management3
MKTG:4201Professional Selling3
MKTG:4250Marketing and Sustainability3
MKTG:4275Social Media Marketing3
MKTG:4300International Marketing3
MKTG:4800Field Studies in Marketing3

Sample Plan of Study

Marketing (B.B.A.)

Plan of Study Grid
First Year
FallHours
RHET:1030 Rhetoric 4-5
MATH:1380 Calculus and Matrix Algebra for Business 4
GE: Social Sciences (excluding ECON:1100 and ECON:1200) 3
GE: Historical Perspectives 3
 Hours14-15
Spring
ENGL:1200 The Interpretation of Literature 3
STAT:1030 Statistics for Business 4
ECON:1100 Principles of Microeconomics 4
MSCI:1500 Business Computing Essentials 2
Non-business elective course 2
 Hours15
Second Year
Fall
GE: Values, Society, and Diversity 3
ECON:2800 Statistics for Strategy Problems 3
ECON:1200 Principles of Macroeconomics 4
ACCT:2100 Introduction to Financial Accounting 3
GE: Natural Sciences without a lab 3
 Hours16
Spring
ACCT:2200 Managerial Accounting 3
MGMT:2000 Introduction to Law 3
MSCI:3005 Information Systems 3
BUS:3000 Business Communication and Protocol 1 3
Non-business elective course 3
 Hours15
Third Year
Fall
MKTG:3000 Introduction to Marketing Strategy 3
MKTG:3050 Professional Preparation in Marketing 2
MGMT:2100 Introduction to Management 3
GE: International and Global Issues 3
Non-business elective course 4
 Hours15
Spring
MKTG:3100 Marketing Research 3
MKTG:3200 Consumer Behavior 3
Elective course 3
Elective course 2
Non-business elective course 3
 Hours14
Fourth Year
Fall
MKTG track course 3
MKTG track course 3
MKTG:305X Career Preparation (in track) 1
FIN:3000 Introductory Financial Management 3
Non-business elective course 3
Non-business elective course 3
 Hours16
Spring
MKTG:4500 Marketing Management 2 3
MKTG track course 3
MSCI:3000 Operations Management 3
Non-business elective course 3
Non-business elective course 3
 Hours15
 Total Hours120-121
1

BUS:3000 Business Communication and Protocol must be taken in the first semester after admission to the Tippie College of Business. Direct admits take BUS:3000 their second year.

2

MKTG:4500 Marketing Management must be taken at Iowa. Students should pay close attention to the prerequisites: MKTG:3100 Marketing Research, MKTG:3200 Consumer Behavior, one additional MKTG course numbered above MKTG:3100, and 90 s.h. earned.

The Bachelor of Business Administration (BBA) program in marketing prepares students for positions in sales, market research, retailing, purchasing, or advertising. Employment opportunities exist for positions as market analysts, merchandise managers, buyers, purchasing agents, advertising managers, brand managers, consultants, and sales representatives in a variety of for-profit and nonprofit organizations.

Over 90 percent of students reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation.

The Pomerantz Career Center offers multiple resources to help students find internships and jobs. For more information about careers, visit What Can I Do with a Major in Marketing.