This is the first version of the 2025–26 General Catalog. Please check back regularly for changes. The final edition and the historical PDF will be published during the fall semester.
The undergraduate Certificate in Event Management requires a minimum of 21 s.h. of credit, including at least 6 s.h. in event management coursework (prefix EVNT). A maximum of 9 s.h. of approved transfer work may be applied to the Focused Elective requirements of the certificate. Students must maintain a grade-point average of at least 2.00 in work for the certificate.
The certificate may be earned by any student admitted to the University of Iowa who is not enrolled in a UI graduate or professional degree program. Undergraduate to Graduate (U2G) students may earn the certificate when the undergraduate classification is primary.
Students take EVNT:3154 Foundations of Event Management or SRM:3154 Foundations of Event Management prior to registering for EVNT:3260 Event Management Workshop or SRM:3147 Sport Event Management. Both core courses must be completed before students register for their internship under the applicable course number: EVNT:2110, SRM:4196, SRM:4197 or SRM:4199.
Some of the certificate courses have prerequisites not included in the certificate requirements. Students should select courses for which they have met the prerequisites.
The Certificate in Event Management requires the following coursework.
Core Courses
| Course # | Title | Hours |
|---|---|---|
| One of these: | ||
| EVNT:3154 | Foundations of Event Management | 3 |
| SRM:3154 | Foundations of Event Management | 3 |
| And one of these: | ||
| EVNT:3260 | Event Management Workshop | 3 |
| SRM:3147 | Sport Event Management | 3 |
Internship
The core courses must be completed prior to enrollment in the internship.
| Course # | Title | Hours |
|---|---|---|
| One of these: | ||
| EVNT:2110 | Internship in Event Management | 3 |
| SRM:4196 | Interscholastic Athletic Administration Field Experience (must enroll in at least 3 s.h.) | arr. |
| SRM:4197 | Sport and Recreation Field Experience | 3 |
| SRM:4199 | Independent Sport and Recreation Field Experience (must enroll in at least 3 s.h.) | arr. |
Focused Electives
| Course # | Title | Hours |
|---|---|---|
| A minimum of 12 s.h. chosen from these (6 s.h. of focused elective coursework must be numbered 2000 or above with no more than two courses at the 1000 level): | ||
| EVNT:3160 | Crisis Management | 3 |
| EVNT:3165 | Event Marketing | 3 |
| EVNT:3170 | Venue Management | 3 |
| EVNT:3180 | Sustainable Events | 3 |
| EVNT:3185 | Topics in Event Management (repeatable) | 3 |
| EVNT:3260 | Event Management Workshop (if not used to satisfy core requirement) | 3 |
| ARTS:1070 | Elements of Graphic Design | 3 |
| BUS:3000 | Business Communication and Professionalism | 3 |
| COMM:1816 | Business and Professional Communication | 3 |
| COMM:1818 | Communication Skills for Leadership | 3 |
| COMM:1819 | Organizational Leadership | 3 |
| COMM:1830 | Communication Skills for Community Engagement | 3 |
| COMM:2044 | Political Communication | 3 |
| COMM:2829 | Leadership for Civic Dialogue | 1-3 |
| COMM:4044 | Political Marketing: Media, Campaigns, and Persuasion | 3 |
| ENTR:1350 | Foundations in Entrepreneurship | 3 |
| ENTR:3595/MGMT:3500/MUSM:3500/NURS:3595/RELS:3700/SSW:3500 | Nonprofit Organizational Effectiveness I | 3 |
| JMC:1300 | Introduction to Journalism and Strategic Communication | 3 |
| JMC:3530 | Social Media Marketing | 3 |
| JMC:3540/SMC:3540/SPST:3181 | The Business of Sport Communication | 3 |
| JMC:3710/MUSM:3710 | Fundraising Fundamentals | 3 |
| JMC:3720/MUSM:3720 | Nonprofit Communications | 3 |
| MKTG:3000 | Introduction to Marketing Strategy | 3 |
| MKTG:4101 | Integrated Marketing Communications | 3 |
| POLI:3202 | Political Psychology | 3 |
| SRM:3147 | Sport Event Management (if not used to satisfy core requirement) | 3 |
| SRM:3158 | Sport and Recreation Promotion | 3 |
| SRM:3175 | Sales in Sport | 3 |
| SRM:3178 | Communications and Public Relations in Sports | 3 |
| SRM:3210 | Event Bidding: Processes and Strategies | 3 |
| SRM:4197 | Sport and Recreation Field Experience (if not used to satisfy internship requirement) | 3 |
| THTR:3270 | Entertainment Design | 3 |
| THTR:3510/INTD:3510 | Introduction to Arts Management | 3 |
| UICB:4415/ARTS:4415 | Introduction to Classical Calligraphy | 3 |