The undergraduate Certificate in Media Entrepreneurialism requires a minimum of 27 s.h. of coursework. Students must maintain a g.p.a. of at least 2.00 in work for the certificate. Certificate courses may not be taken pass/nonpass. The certificate may be earned by any student admitted to the University of Iowa who is not concurrently enrolled in a UI graduate or professional degree program.

Students majoring in journalism and mass communication may earn the certificate but may not count it as their second area of concentration.

The Certificate in Media Entrepreneurialism requires the following coursework.

Foundation Courses

These courses must be taken before any other certificate coursework.

Both of these:
ENTR:2000Entrepreneurship and Innovation3
JMC:3520Business of Media: Profits, People, and Power3

Required Courses

All of these:
ENTR:3100Entrepreneurial Finance3
ENTR:3200Entrepreneurial Marketing3
JMC:3510Audience Engagement: Marketing Research in the Digital Age3


Students select one elective course from each of the three areas (9 s.h.). Course selection depends on a student's interests; consult the media entrepreneurialism advisor for more information.

Media Production

One of these:
COMM:2077Writing and Producing Television3
JMC:3400Topics in Writing/Storytelling3-4
JMC:3600Topics in Designing/Producing3-4

Advanced Entrepreneurialism

One of these:
ENTR:3000Practicum in Entrepreneurship3
ENTR:3500Social Entrepreneurship3
ENTR:3600E-Commerce Strategies for Entrepreneurs3
ENTR:4200Entrepreneurship: Business Consulting3
ENTR:4300Entrepreneurship: Advanced Business Planning3
ENTR:4400Managing the Growth Business3
ENTR:4450Professional Sports Management3

Diversity and Globalization

One of these:
COMM:2075Gender, Sexuality, and Media3
COMM:2076Race, Ethnicity, and Media3
COMM:2079Digital Media and Religion3
COMM:2085Media Industries and Organizations3
COMM:2086Global Media Studies3
COMM:4131Globalization and Culture3
JMC:2700Media Ethics and Diversity3
JMC:3125Media and Consumers3
JMC:3165African Americans and the Media3
JMC:3175Gender and Mass Media3

Capstone Course

One of these:
JMC:4960Media Entrepreneurialism Certificate Case Study3
A media innovation case studies course (with certificate advisor approval)3