This is a first version of the University of Iowa 2018-19 General Catalog. The final edition and the historical PDF version will be published soon after the fall semester begins.

The professional minor in marketing is only open to students who are completing course work in the full-time M.B.A. program.

Students must chose a minimum of 6 s.h. from the following.

MKTG:9300Applied Marketing Research2
MKTG:9310Marketing Analytics2
MKTG:9320Strategic Brand Positioning2
MKTG:9330Product and Pricing Management2
MKTG:9340Customer Analysis2
MKTG:9350Marketing Communication and Promotions2
MKTG:9360Category Management3