The professional Certificate in Marketing requires 15 s.h. of credit. Students must maintain a cumulative g.p.a. of at least 3.00 in work for the certificate. If students have completed any of the same courses for another certificate, they must consult their advisor to ensure they earn 15 s.h. to complete the certificate program.

The certificate is open to individuals who are fully employed and desire to complete the certificate to build their skills or to current Professional M.B.A. Program students. Students in the Professional M.B.A. Program may complete the certificate as they complete their degree; the certificate is designed to fit into the M.B.A. curriculum allowing students to earn the M.B.A. and the certificate without additional course work.

The study of marketing includes the activities and processes for creating, communicating, and delivering products and services that add value for customers. Students learn the foundations of marketing and build specialized skills in a diversity of marketing functions, including the newest concepts and tools in digital and social marketing.

The Certificate in Marketing requires the following course work.

This course:
MBA:8110Marketing Management3
Four of these:
MBA:8150Business Analytics3
MKTG:9010Contemporary Topics in Marketing3
MKTG:9015Social Media Marketing for Business3
MKTG:9120Customer Relationship Management3
MKTG:9150Brand Management3
MKTG:9165Digital Marketing Analytics3
MKTG:9170Business to Business Marketing3
MKTG:9190International Marketing3
MKTG:9310Marketing Analytics3
MKTG:9300Applied Marketing Research3
MKTG:9320Strategic Brand Positioning3
MKTG:9330Product and Pricing Management3
MKTG:9340Customer Analysis3
MKTG:9350Marketing Communication and Promotions3

Admission

Admission decisions are based upon completed application materials, including academic performance and quality and quantity of work experience. Applicants must have an undergraduate or prior graduate cumulative g.p.a. of at least 2.75 and a minimum of 18 months of professional work experience after completion of their baccalaureate degree. Applicants must be fully employed in a professional position to be considered.

Applicants whose first language is not English must score at least 100 (Internet-based) on the Test of English as a Foreign Language (TOEFL) or must have a successful admission interview. In place of TOEFL, the certificate program accepts satisfactory International English Language Testing System (IELTS) scores. See English Requirements for M.B.A. Admission on the Office of Admissions website.

Students can be admitted to only one of the four certificate programs at a time. Students must have earned a cumulative g.p.a. of at least 3.00 in previous certificate course work in order to be admitted to a subsequent certificate program.

Applications are accepted throughout the year; admission is for summer, fall, or spring entry.