The Certificate in Marketing is open to individuals who are fully employed and desire to complete the certificate to build their skills or to current Professional M.B.A. Program students. Students in the Professional M.B.A. Program may complete the certificate as they complete their degree; the certificate is designed to fit into the M.B.A. curriculum allowing students to earn the M.B.A. and the certificate without additional course work.
The study of marketing includes the activities and processes for creating, communicating, and delivering products and services that add value for customers. Students learn the foundations of marketing and build specialized skills in a diversity of marketing functions, including the newest concepts and tools in digital and social marketing.
The certificate requires 15 s.h. of credit. Students must maintain a cumulative g.p.a. of at least 3.00 in work for the certificate. If students have completed one or more of the same courses for another certificate, they must consult their advisor to ensure they earn 15 s.h. to complete the certificate program.
The Certificate in Marketing requires the following course work.
|Four of these:|
|MKTG:9010||Contemporary Topics in Marketing||3|
|MKTG:9015||Social Media Marketing for Business||3|
|MKTG:9120||Customer Relationship Management||3|
|MKTG:9165||Digital Marketing Strategies and Analytics||3|
|MKTG:9300||Applied Marketing Research||3|
|MKTG:9320||Strategic Brand Positioning||3|
|MKTG:9330||Product and Pricing Management||3|
|MKTG:9350||Marketing Communication and Promotions||3|
Admission decisions are based upon completed application materials, including academic performance and quality and quantity of work experience. Applicants must have an undergraduate or prior graduate cumulative g.p.a. of at least 2.75 and a minimum of 18 months of professional work experience after completion of their baccalaureate degree.
Applicants whose first language is not English must score at least 100 (Internet-based) on the Test of English as a Foreign Language (TOEFL) or must have a successful admission interview. In place of TOEFL, the certificate program accepts satisfactory International English Language Testing System (IELTS) scores. See English Requirements for M.B.A. Admission on the Office of Admissions website.
Students can be admitted to only one of the four certificate programs at a time. Students must have earned a cumulative g.p.a. of at least 3.00 in previous certificate course work in order to be admitted to a subsequent certificate program.
Applications are accepted throughout the year; admission is for summer, fall, or spring entry.