The undergraduate Certificate in Media Entrepreneurialism requires a minimum of 27 s.h. of course work. Students must maintain a g.p.a. of at least 2.00 in work for the certificate. Certificate courses may not be taken pass/nonpass. The certificate may be earned by any student admitted to the University of Iowa who is not concurrently enrolled in a UI graduate or professional degree program.

Students majoring in journalism and mass communication or communication studies may earn the certificate but may not count it as their second area of concentration. Students may not double count more than 6 s.h. of the certificate toward other programs of study.

The Certificate in Media Entrepreneurialism requires the following course work.

Foundation Courses

These courses must be taken before any other certificate course work.

Both of these:
ENTR:2000Entrepreneurship and Innovation3
JMC:3121Business of Media: Profits, People, and Power3

Required Courses

All of these:
ENTR:3100Entrepreneurial Finance3
ENTR:3200Entrepreneurial Marketing3
JMC:3115Audience Engagement: Marketing Research in the Digital Age3


Students select one elective course from each of the three areas (9 s.h.). Course selection depends on a student's interests; consult the media entrepreneurialism advisor for more information.

Media Production
One of these:
COMM:2077Writing and Producing Television3
JMC:3400Specialized Reporting and Writing3-4
JMC:3600Topics in Media Production3-4
Advanced Entrepreneurialism
One of these:
ENTR:3000Practicum in Entrepreneurship3
ENTR:3500Social Entrepreneurship3
ENTR:3600E-Commerce Strategies for Entrepreneurs3
ENTR:4200Entrepreneurship: Business Consulting3
ENTR:4300Entrepreneurship: Advanced Business Planning3
ENTR:4400Managing the Growth Business3
ENTR:4450Professional Sports Management3
Diversity and Globalization
One of these:
COMM:2075Gender, Sexuality, and Media3
COMM:2076Race, Ethnicity, and Media3
COMM:2079Digital Media and Religion3
COMM:2085Media Industries and Organizations3
COMM:2086Global Media Studies3
COMM:4131Globalization and Culture3
COMM:4172Television and African American Culture3
JMC:3125Media and Consumers3
JMC:3165African Americans and the Media3
JMC:3175Gender and Mass Media3
JMC:3180Media Ethics and Diversity3

Capstone Course

Students must complete the following.

A media innovation case studies course (consult advisor)3