The Master of Arts program in strategic communication requires a minimum of 30 s.h. of graduate credit. Courses for the program are offered online.
The curriculum consists of core courses, electives, and a capstone project in place of a thesis. In most courses, students are encouraged to introduce case studies and projects from their workplace.
The M.A. with a major in strategic communication requires the following course work.
|All of these:|
|JMC:5235||Strategic Communications Research||3|
|JMC:5240||Digital Strategic Communication||3|
|JMC:5300||Foundations of Strategic Communication||3|
|JMC:5400||Strategic Communication Writing||3|
Strategic communication students earn 15 s.h. in elective courses, which they choose in consultation with their advisors. Students choose electives from the list below. They also may choose other electives that are appropriate for their individual programs, drawing from courses offered by the School of Journalism and Mass Communication and by other University of Iowa departments and programs.
|JMC:5200||Topics in Strategic Communication||3|
|JMC:5237||Financial and Budget Fundamentals for Communicators||3|
|JMC:5238||Strategic Communication Campaigns||3|
|JMC:5239||Strategic Web Video Communication||3|
|JMC:5243||Copywriting for Strategic Communication||3|
|JMC:5248||Strategic Political Communication||3|
|JMC:5267||Strategic Health Care Communication||3|
|JMC:5268||Strategic Planning for the Communication Professional||3|
|JMC:5269||Media Management for Strategic Communicators||3|
|JMC:5285||Strategic Communication Externship||3|
Strategic communication students complete the following capstone project in place of a thesis.
|JMC:5950||Capstone Project in Strategic Communication||3|
For a more detailed description of the M.A. in strategic communication, contact the School of Journalism and Mass Communication.
Applicants must meet the admission requirements of the Graduate College; see the Manual of Rules and Regulations of the Graduate College.
Applications for admission to the program are accepted all year.
The strategic communication program is designed for professionals in a wide variety of areas, such as corporate and organizational communication, public relations, integrated marketing communication, advertising, political and public affairs communication, health communication, event planning, risk communication, and professional writing. The program focuses on the skills, knowledge, and experience that working professionals need, including the ability to anticipate and meet the challenges of radical change in the media landscape.