The Master of Arts program in strategic communication requires a minimum of 30 s.h. of graduate credit. Courses for the program are offered online.

The curriculum consists of core courses, electives, and a capstone project in place of a thesis. In most courses, students are encouraged to introduce case studies and projects from their workplace.

The M.A. with a major in strategic communication requires the following course work.

Core Courses

All of these:
JMC:5235Strategic Communications Research3
JMC:5240Digital Strategic Communication3
JMC:5300Foundations of Strategic Communication3
JMC:5400Strategic Communication Writing3


Strategic communication students earn 15 s.h. in elective courses, which they choose in consultation with their advisors. Students select electives from the list below. They also may choose other electives that are appropriate for their individual programs, drawing from courses offered by the School of Journalism and Mass Communication and by other University of Iowa departments and programs.

JMC:5200Topics in Strategic Communication3
JMC:5237Financial and Budget Fundamentals for Communicators3
JMC:5238Strategic Communication Campaigns3
JMC:5239Strategic Web Video Communication3
JMC:5243Copywriting for Strategic Communication3
JMC:5248Strategic Political Communication3
JMC:5266Risk Communication3
JMC:5267Strategic Health Care Communication3
JMC:5269Media Management for Strategic Communicators3
JMC:5270Leadership Communication3
JMC:5285Strategic Communication Externship3

Capstone Project

Students complete the following capstone project.

JMC:5950Capstone Project in Strategic Communication3

For a more detailed description of the M.A. in strategic communication, contact the School of Journalism and Mass Communication.

Applicants must meet the admission requirements of the Graduate College; see the Manual of Rules and Regulations of the Graduate College.

Applications for admission to the program are accepted all year.

The strategic communication program is designed for professionals in a wide variety of areas, such as corporate and organizational communication, public relations, integrated marketing communication, advertising, political and public affairs communication, health communication, event planning, risk communication, and professional writing. The program focuses on the skills, knowledge, and experience that working professionals need, including the ability to anticipate and meet the challenges of radical change in the media landscape.