Students who earn the Certificate in Event Planning will know and be able to demonstrate the basic principles of organizing a successful event. They will gain a robust understanding of the diverse field of event planning and careers in the event planning industry. 

In addition to these core competencies, students gain proficiency in:

  • strategic and professional communication (oral, written, visual/design, interpersonal, group, professional, social media, and marketing);
  • project management (goal setting, time management, financial, risk management, site and staff management, event design, and technology); and
  • cultural and social awareness (religious, cultural, physical, and social nuances that impact event planning choices; best practices for safe, inclusive events; and legal and ethical issues).

The undergraduate certificate may be earned by any student admitted to the University of Iowa who is not concurrently enrolled in a graduate or professional degree program. 

The Certificate in Event Planning requires a minimum of 21 s.h. of credit. Students may only take two elective courses at the 1000 level. Students must maintain a g.p.a. of at least 2.00 in work for the certificate. 

Students can count a maximum of 6 s.h. completed for a major toward the Certificate in Event Planning. The certificate is not an eligible second area of emphasis for journalism and mass communication students.

Students take either EVNT:3154 Foundations of Event Management or SRM:3154 Foundations of Event Management prior to registering for EVNT:3260/JMC:3260 Event Planning Workshop or SRM:3147 Sport Event Management. Both core courses must be completed before students register for their internship.

Some of the certificate courses have prerequisites not included in the certificate requirements. Students should select courses for which they have met the prerequisites.

The Certificate in Event Planning requires the following course work.

Core Courses

One of these:
EVNT:3154Foundations of Event Management3
SRM:3154Foundations of Event Management3
And one of these:
EVNT:3260/JMC:3260Event Planning Workshop (consult advisor)3
SRM:3147Sport Event Management3

Internship

One of these:
EVNT:2110/JMC:2110Internship in Event Planning3
SRM:4197Sport and Recreation Field Experience1-3

Focused Electives

A minimum of 12 s.h. chosen from these (6 s.h. of focused elective course work must be numbered 2000 or above):
EVNT:3185Topics in Event Planning3
EVNT:3260/JMC:3260Event Planning Workshop (if not used to satisfy core requirement)3
ARTS:1070Elements of Graphic Design3
COMM:1809Social Marketing Campaigns3
COMM:1816Business and Professional Communication3
COMM:1818Communication Skills for Leadership3
COMM:1819Organizational Leadership2-3
COMM:1830Solving Public Problems: Dialogue and Deliberation for Democracy3
COMM:2044Political Communication3
ENTR:1350Foundations in Entrepreneurship2
ENTR:3595/MGMT:3500/RELS:3700/NURS:3595/MUSM:3500/SSW:3500Nonprofit Organizational Effectiveness I3
FPC:3100/JMC:3101Fundraising Fundamentals3
JMC:2200Principles of Strategic Communication3
JMC:3100/FPC:3185Fundraising and Philanthropy Communication3
JMC:3126Social Media Marketing3
JMC:3181/SPST:3181The Business of Sport Communication3
MKTG:3000Introduction to Marketing Strategy3
MKTG:4275Social Media Marketing3
POLI:3202Political Psychology3
POLI:3602New Media and Politics3
SRM:2065The Experience Economy3
SRM:3147Sport Event Management (if not used to satisfy core requirement)3
SRM:3158Sport and Recreation Promotion3
SRM:3175Sales in Sport3
SRM:3178Communications and Public Relations in Sports3
SRM:4197Sport and Recreation Field Experience (if not used to satisfy internship requirement)1-3
THTR:3270Entertainment Design3
A course in journalism and mass communication business of media course (consult advisor)3
A course in journalism and mass communication in digital event planning (consult advisor)3