Students who earn the Certificate in Event Planning will know and be able to demonstrate the basic principles of organizing a successful event. They will gain a robust understanding of the diverse field of event planning and careers in the event planning industry.
In addition to these core competencies, students gain proficiency in:
- strategic and professional communication (oral, written, visual/design, interpersonal, group, professional, social media, and marketing);
- project management (goal setting, time management, financial, risk management, site and staff management, event design, and technology); and
- cultural and social awareness (religious, cultural, physical, and social nuances that impact event planning choices; best practices for safe, inclusive events; and legal and ethical issues).
The undergraduate certificate may be earned by any student admitted to the University of Iowa who is not concurrently enrolled in a graduate or professional degree program.
The Certificate in Event Planning requires a minimum of 21 s.h. of credit. Students may only take two elective courses at the 1000 level. Students must maintain a g.p.a. of at least 2.00 in work for the certificate.
Students can count a maximum of 6 s.h. completed for a major toward the Certificate in Event Planning. The certificate is not an eligible second area of emphasis for journalism and mass communication students.
Students take either EVNT:3154 Foundations of Event Management or SRM:3154 Foundations of Event Management prior to registering for EVNT:3260/JMC:3260 Event Planning Workshop or SRM:3147 Sport Event Management. Both core courses must be completed before students register for their internship.
Some of the certificate courses have prerequisites not included in the certificate requirements. Students should select courses for which they have met the prerequisites.
The Certificate in Event Planning requires the following course work.
|One of these:|
|EVNT:3154||Foundations of Event Management||3|
|SRM:3154||Foundations of Event Management||3|
|And one of these:|
|EVNT:3260/JMC:3260||Event Planning Workshop (consult advisor)||3|
|SRM:3147||Sport Event Management||3|
|One of these:|
|EVNT:2110/JMC:2110||Internship in Event Planning||3|
|SRM:4197||Sport and Recreation Field Experience||1-3|
|A minimum of 12 s.h. chosen from these (6 s.h. of focused elective course work must be numbered 2000 or above):|
|EVNT:3185||Topics in Event Planning||3|
|EVNT:3260/JMC:3260||Event Planning Workshop (if not used to satisfy core requirement)||3|
|ARTS:1070||Elements of Graphic Design||3|
|COMM:1809||Social Marketing Campaigns||3|
|COMM:1816||Business and Professional Communication||3|
|COMM:1818||Communication Skills for Leadership||3|
|COMM:1830||Solving Public Problems: Dialogue and Deliberation for Democracy||3|
|ENTR:1350||Foundations in Entrepreneurship||2|
|ENTR:3595/MGMT:3500/RELS:3700/NURS:3595/MUSM:3500/SSW:3500||Nonprofit Organizational Effectiveness I||3|
|JMC:2200||Principles of Strategic Communication||3|
|JMC:3100/FPC:3185||Fundraising and Philanthropy Communication||3|
|JMC:3126||Social Media Marketing||3|
|JMC:3181/SPST:3181||The Business of Sport Communication||3|
|MKTG:3000||Introduction to Marketing Strategy||3|
|MKTG:4275||Social Media Marketing||3|
|POLI:3602||New Media and Politics||3|
|SRM:2065||The Experience Economy||3|
|SRM:3147||Sport Event Management (if not used to satisfy core requirement)||3|
|SRM:3158||Sport and Recreation Promotion||3|
|SRM:3175||Sales in Sport||3|
|SRM:3178||Communications and Public Relations in Sports||3|
|SRM:4197||Sport and Recreation Field Experience (if not used to satisfy internship requirement)||1-3|
|A course in journalism and mass communication business of media course (consult advisor)||3|
|A course in journalism and mass communication in digital event planning (consult advisor)||3|