The undergraduate Certificate in Event Management requires a minimum of 21 s.h. of credit. Students must maintain a g.p.a. of at least 2.00 in work for the certificate. The certificate may be earned by any student admitted to the University of Iowa who is not concurrently enrolled in a UI graduate or professional degree program.

The certificate cannot be used to satisfy the journalism and mass communication major's second area of concentration requirement.

Students take EVNT:3154 Foundations of Event Management or SRM:3154 Foundations of Event Management prior to registering for EVNT:3260 Event Management Workshop or SRM:3147 Sport Event Management. Both core courses must be completed before students register for their internship.

Some of the certificate courses have prerequisites not included in the certificate requirements. Students should select courses for which they have met the prerequisites.

The Certificate in Event Management requires the following coursework.

Core Courses

One of these:
EVNT:3154Foundations of Event Management3
SRM:3154Foundations of Event Management3
And one of these:
EVNT:3260Event Management Workshop3
SRM:3147Sport Event Management3


The core courses must be completed prior to enrollment in the internship.

One of these:
EVNT:2110Internship in Event Management3
SRM:4197Sport and Recreation Field Experience (must enroll in at least 3 s.h.)arr.

Focused Electives

A minimum of 12 s.h. chosen from these (6 s.h. of focused elective coursework must be numbered 2000 or above, and no more than two courses at the 1000 level):
EVNT:3185Topics in Event Management3
EVNT:3260Event Management Workshop (if not used to satisfy core requirement)3
ARTS:1070Elements of Graphic Design3
BUS:3000Business Communication and Protocol3
COMM:1809Social Marketing Campaigns3
COMM:1816Business and Professional Communication3
COMM:1818Communication Skills for Leadership3
COMM:1819Organizational Leadership2-3
COMM:1830Communication Skills for Community Engagement3
COMM:2044Political Communication3
ENTR:1350Foundations in Entrepreneurship2
ENTR:3595/MGMT:3500/MUSM:3500/NURS:3595/RELS:3700/SSW:3500Nonprofit Organizational Effectiveness I3
JMC:1300Principles of Strategic Communication3
JMC:3530Social Media Marketing3
JMC:3540/SPST:3181The Business of Sport Communication3
JMC:3710Fundraising Fundamentals3
JMC:3720Nonprofit and Fundraising Communication3
MKTG:3000Introduction to Marketing Strategy3
MKTG:4101Integrated Marketing Communications3
MKTG:4275Social Media Marketing3
POLI:3202Political Psychology3
POLI:3602New Media and Politics3
SRM:2065The Experience Economy3
SRM:3147Sport Event Management (if not used to satisfy core requirement)3
SRM:3158Sport and Recreation Promotion3
SRM:3175Sales in Sport3
SRM:3178Communications and Public Relations in Sports3
SRM:4197Sport and Recreation Field Experience (if not used to satisfy internship requirement)1-3
THTR:3270Entertainment Design3
UICB:4415/ARTS:4415Calligraphy I: Foundational Hands3

Sample Plan of Study

Sample plans represent one way to complete a program of study. Actual course selection and sequence will vary and should be discussed with an academic advisor. For additional sample plans, see MyUI.

Event Management, Certificate

Plan of Study Grid (Manual)
Academic Career
Any SemesterHours
Students are welcome to begin the Event Management certificate any year.  
Second Year
Any Semester
Foundations of Event Management a
or Foundations of Event Management
Certificate: event management focused elective course b 3
Certificate: event management focused elective course b 3
Third Year
Any Semester
Sport Event Management
or Event Management Workshop
Certificate: event management focused elective course numbered 2000 or above b 3
Fourth Year
Any Semester
Internship in Event Management c
or Sport and Recreation Field Experience
Certificate: event management focused elective course numbered 2000 or above b 3
 Total Hours21